Paris Baguette Surpasses 700 Global Stores, Opens Westfield Location in London

Accelerating Franchise Expansion in Europe After the US and China
Third Franchise Store 'Notting Hill' to Open This Month

SPC Group's Paris Baguette announced on December 2 that it has surpassed 700 global stores with the opening of its 'Westfield' location in London, United Kingdom. This milestone comes approximately one year and one month after reaching its 600th store in mid-October last year.

The Paris Baguette Westfield location is the brand's fourth store in the UK and its second franchise store. The first UK franchise store, 'Canary Wharf,' which opened in November last year, has consistently attracted customers and captured the tastes of British consumers. The Westfield store is a multi-store opening case, with the owner of the first franchise store opening an additional location.

The Westfield location is situated on the first floor of 'Westfield' in the Shepherd's Bush area of London. Westfield is the largest shopping center in the UK, hosting hundreds of global brands in luxury, fashion, lifestyle, and electronics, and drawing 50 million visitors annually.

The store's interior features Paris Baguette's signature design, combining blue metal frames, marble counters, and wood tones to create a modern look that highlights the brand's sophisticated image. The company also plans to offer a differentiated experience to both local customers and international tourists through a diverse menu of sandwiches, pastries, and cakes that have received positive feedback in the UK and European markets.

Meanwhile, Paris Baguette entered the UK market in 2022 by opening its first and second stores at 'Battersea Power Station' and 'Kensington High Street' consecutively. In mid-December, the company plans to accelerate the expansion of its franchise business in the UK by opening its fifth UK store and third franchise store, 'Notting Hill,' at the entrance of 'Portobello Market,' a location widely known as a filming site for the movie 'Notting Hill.'

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