Hanam City and Kidzania Join Forces to Create a Top-Tier Children's Experience Center

Career Experience Content to Be Introduced at the Children's Center in 2027
Hanam City Signs MOU with MBC Playbiz (Kidzania)

Hanam City in Gyeonggi Province (Mayor Lee Hyunjae) announced on the 26th that it had signed a Memorandum of Understanding (MOU) on the 25th at the city hall situation room with MBC Playbiz Co., Ltd. (CEO Kang Jaehyung), the operator of the children's career experience theme park "Kidzania," for the "Operation of Hanam City Children's Center and Creation of a Child-Friendly City."

Lee Hyunjae, Mayor of Hanam City, signed a Memorandum of Understanding (MOU) with Kang Jaehyung, CEO of MBC Playbiz Co., Ltd., which operates the children's career experience theme park "KidZania," on the 25th at the city hall situation room to collaborate on the "Operation of Hanam City Children's Center and Creation of a Child-Friendly City." Provided by Hanam City

This agreement was established to develop the "Hanam City Children's Center," currently under construction, into the nation's leading children's complex cultural space. The Hanam City Children's Center will be located on the site of the Misa Senior Welfare Center, comprising two basement levels and five above-ground floors, with a total floor area of approximately 4,400 square meters. The facility will feature a public kids' cafe, indoor playground, exhibition spaces, age-specific play experience rooms, and a rooftop outdoor futsal field, creating a dedicated space for children that combines play and experiential learning. The center is scheduled to open in 2027.

Through this agreement, the two organizations will cooperate in the following areas: mutual collaboration on exhibition, education, and experiential programs; advisory support for the operation of the children's center's content; and joint promotional efforts utilizing each organization's networks.

MBC Playbiz Co., Ltd. is an educational and cultural content company that operates "Kidzania." Since launching in Seoul in 2010, it has successfully operated three parks, including Busan in 2016 and Hanoi, Vietnam in 2023. Kidzania is recognized as an educational space that provides high-quality career experience programs for children through partnerships with various domestic and international companies. Children experience the world of work in realistic environments, naturally acquire economic concepts, and develop social skills and leadership through collaboration with peers.

In particular, Kidzania's storytelling-based, realistic, and concrete career experience content, which is exclusive to Kidzania, aligns closely with Hanam City's policies supporting the growth of children and adolescents, creating significant synergy. Hanam City and MBC Playbiz Co., Ltd. plan to jointly develop a variety of experiential programs by combining Kidzania's career and vocational experience content with the children's center's science, culture and arts, and physical activity-based play spaces.

In addition, the city plans to incorporate real career experience programs into existing children's and youth initiatives, such as Hanam City's Dream Start "Finding Aptitude" program, to expand practical career exploration opportunities. The city will also consider integrating Kidzania content into major municipal events.

Benefits will also be provided for Hanam citizens. Each year, the two organizations will designate a day in March to invite local children to Kidzania free of charge for career experience programs. On the last Monday of every month, "Hanam Citizens' Day" will be held, offering discounted admission to Kidzania.

Mayor Lee Hyunjae stated, "The Hanam City Children's Center will become a signature complex cultural space for children in Hanam, where they can play freely in a safe environment and envision their dreams and future careers through hands-on experiences. I expect that the combination of Kidzania's operational expertise and Hanam City's experience in child policy will provide children with high-quality experiential education opportunities and further enhance the cultural and educational welfare of Hanam citizens."

Kang Jaehyung, CEO of MBC Playbiz Co., Ltd., said, "Based on our experience in planning and operating career experience content at Kidzania, we will work together to help children in Hanam imagine a broader world and nurture their dreams for the future."

With this MOU, Hanam City plans to accelerate the construction of the children's center and the preparation of its programs, further advancing the creation of a child-friendly city where it is ideal to raise children.

Meanwhile, the city has been refining the basic concept, floor-by-floor functions, and direction of play and experiential content for the children's center by benchmarking successful cases such as "Seoul Children's Museum," "Gangnam, Songpa, and Gangdong Children's Centers," conducting surveys of parents and children, holding community briefings, and operating an advisory committee. Throughout this process, the city has actively incorporated citizens' feedback, such as the need for "indoor and outdoor playgrounds where children can play freely" and "spaces for performances and cultural experiences," to enhance the quality of the children's center.

This content was produced with the assistance of AI translation services.