Bucheon City Includes Pinocchio Square in 'Big Sale'... Hopes for Revitalizing Commercial District

Bucheon City in Gyeonggi Province has included the Pinocchio Square area in the "2025 Second Half Gyeonggi Scaling Up Big Sale," which runs until November 30, in an effort to revitalize the Bucheon Station district. This area has suffered from a damaged commercial image and ongoing losses for merchants due to indiscriminate filming by some YouTubers and BJs.

Unlike traditional markets or alleyway business districts, the Pinocchio Square area was selected after the Bucheon Small Business Association applied for the project, and it was recognized as a commercial blind spot. As a result, the same benefits as the Big Sale will apply to this area.

A promotional vehicle for the "Big Sale" is operating at Pinocchio Square. Bucheon-si, Gyeonggi Province

The "Gyeonggi Scaling Up Big Sale" is a consumption-boosting event organized by the Gyeonggi Market Commercial District Promotion Agency since last year. Shoppers who pay with the local currency "Bucheon Pay" at participating businesses can receive an automatic cashback of up to 20% of their purchase amount.

For more details, including participating stores and benefit criteria, please visit the website of the Gyeonggi Market Commercial District Promotion Agency.

Meanwhile, the Bucheon Small Business Association, in cooperation with the provincial association, is operating a promotional vehicle at Pinocchio Square to inform the public about how to participate in the Big Sale, the cashback criteria, and the available benefits.

A Bucheon City official stated, "Although the Bucheon Station area has recently been in a slump due to indiscriminate filming by YouTubers and BJs, we hope that this Big Sale will help restore vitality to the commercial district. We will continue to do our best to ensure that local currency benefits provide real support to citizens and small businesses."

This content was produced with the assistance of AI translation services.