Starbucks Seasonal Beverages Surpass 10 Million Cups for the First Time... Sales Extension for "Beulgeulla" and "Malgeulla"

The 20s and 30s Account for Nearly 70% of Purchases
One in Two Customers Makes a Repeat Purchase, Proving High Popularity

On November 25, Starbucks Korea announced that it will further extend the sales period for its fall seasonal beverages, the Black Glazed Latte ("Beulgeulla") and Matcha Glazed Latte ("Malgeulla"), until December 31. These two products, which were launched on September 17 and were initially scheduled to be discontinued on October 30, had their sales period extended once to November 27 due to high demand. Starbucks has decided to extend the sales period once again, taking into account the continued enthusiastic response from consumers.

Both "Beulgeulla" and "Malgeulla" surpassed a cumulative sales volume of 7 million cups within about a month of their launch, and by mid-November, cumulative sales exceeded 10 million cups, making them signature hit products for Starbucks Korea.

Black Glazed Latte (left) and Matcha Glazed Tea Latte (right). Provided by Starbucks Korea.

It is also notable that demand for these two fall seasonal beverages remains strong even as Christmas seasonal drinks are being actively promoted. According to Starbucks, recent sales data show that "Beulgeulla" ranks second in total menu sales after Caff? Americano, while "Malgeulla" holds fourth place, maintaining a sales trend similar to the fall season. Nearly 70% of the main consumer base consists of people in their 20s and 30s. In particular, more than 40% of "Beulgeulla" purchasers are repeat customers, indicating a high level of loyalty.

Lee Myunghoon, head of the beverage team at Starbucks, stated, "As the weather has become colder recently, we expect more customers to seek out warm latte beverages such as 'Beulgeulla' and 'Malgeulla.' Thanks to the love from our customers, we have decided to extend the sales period, and we will do our best to ensure a stable supply of raw materials and ingredients."

This content was produced with the assistance of AI translation services.