KOTRA Partners with Japan’s No. 2 Auto Parts Maker Aisin to Expand Supply Chain Access

Hosting Consultation for Entry into Global Production Bases
Expanding Collaboration to the India Subsidiary
MOU Signed and On-site Consultation in Korea

The Korea Trade-Investment Promotion Agency (KOTRA) has begun collaborating with Aisin, a key subsidiary of Japan’s Toyota Group, to support local market entry.

On November 24, KOTRA hosted the “2025 Aisin Global Production Base Entry Support Consultation and Briefing Session” at its headquarters to expand the entry of Korean automotive parts companies into global supply chains. The event included 1:1 B2B (business-to-business) export consultations, a briefing on Aisin’s procurement policies, and on-site visits to domestic manufacturers.

During the event, a global production base procurement policy briefing and 1:1 consultation sessions were held for nine Korean automotive parts companies selected directly by Aisin. Notably, procurement officials from Aisin’s headquarters in Japan, its overseas production base in India, and Aisin Korea gathered in one place to promptly review product adoption and discuss decision-making, marking a significant step forward. To facilitate in-depth discussions, Aisin will also conduct on-site consultations by visiting domestic manufacturing plants on November 25.

Exterior view of the Korea Trade-Investment Promotion Agency (KOTRA). KOTRA.

Founded in 1949 in Aichi Prefecture, Japan, Aisin is a core automotive parts supplier, providing major powertrain components such as engine modules and transmissions to global automakers including Toyota. Recognized alongside Denso as one of Japan’s two leading global automotive parts companies, Aisin recorded global sales of 4.9 trillion yen (approximately 46 trillion won) last year. The company operates production bases in major automotive markets such as the United States, Canada, Brazil, Mexico, India, and Thailand.

An Aisin representative stated, “As the mobility industry rapidly shifts toward electrification, we are reorganizing our global supply chain strategy in light of changes in U.S. tariff policies. Expectations for the advanced electrification technologies of Korean companies are growing throughout our organization.”

KOTRA has been building a cooperative framework to expand the global production base supply of Korean parts companies. In May this year, KOTRA hosted the “Korea-Japan K-Tech Partnering Exhibition and Consultation” at the Aisin Advanced Development Center in Aichi Prefecture, Japan, and in July, signed a memorandum of understanding (MOU) with Aisin’s procurement division. In October, KOTRA held an automotive parts exhibition and consultation with Aisin’s U.S. subsidiary, and this latest consultation in Korea has expanded the partnership to include the India subsidiary. Moving forward, KOTRA plans to further strengthen cooperation with Aisin’s global subsidiaries in the United States, Europe, Southeast Asia, and other regions.

Choi Jeongrak, Head of KOTRA’s Nagoya Trade Center, stated, “Although it is common for Japanese headquarters to lead purchasing decisions for production plants in third countries, this event was significant in that global production base managers participated directly, enabling faster purchasing reviews. KOTRA will continue to make every effort to expand opportunities for Korean companies to supply parts not only to Japanese companies in Japan, but also to their production bases in third countries.”

This content was produced with the assistance of AI translation services.