KB Kookmin Bank Revamps Senior Content Web Platform "KB Golden Life"
On November 21, KB Kookmin Bank announced that it has revamped its comprehensive content web platform for senior customers, "KB Golden Life."
KB Kookmin Bank has rebranded the previous "KB Golden Life X" as "KB Golden Life," strengthening it as an all-in-one senior platform that encompasses financial information such as inheritance, gifting, tax-saving, pensions, and real estate, as well as non-financial content including culture, lifestyle, and health. The bank has also expanded its online and offline senior care services by integrating video consultation services and the reservation function for the "KB Golden Life Center" on the website.
In particular, the bank has improved financial accessibility and convenience by integrating senior-specialized content from its affiliates, including non-financial services that are of high interest to seniors, such as KB Life Insurance's "KB Care Consulting." Additionally, KB Kookmin Bank has expanded tailored financial and non-financial content for senior customers and enhanced readability and accessibility by redesigning the user interface (UI) and user experience (UX) with simple and intuitive menus.
KB Kookmin Bank has rebranded the previous "KB Golden Life X" as "KB Golden Life," strengthening it as an all-in-one senior platform that encompasses financial information such as inheritance, gifting, tax-saving, pensions, and real estate, as well as non-financial content including culture, lifestyle, and health. The bank has also expanded its online and offline senior care services by integrating video consultation services and the reservation function for the "KB Golden Life Center" on the website.
In particular, the bank has improved financial accessibility and convenience by integrating senior-specialized content from its affiliates, including non-financial services that are of high interest to seniors, such as KB Life Insurance's "KB Care Consulting." Additionally, KB Kookmin Bank has expanded tailored financial and non-financial content for senior customers and enhanced readability and accessibility by redesigning the user interface (UI) and user experience (UX) with simple and intuitive menus.
Furthermore, the bank plans to regularly publish financial columns written by KB Financial Group experts and the "Golden Life Newsletter" based on big data, providing senior customers with practical lifestyle guides and financial insights at the same time.
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A KB Kookmin Bank representative stated, "With this revamp of KB Golden Life, customers can now access a wide range of services that go beyond the boundaries of finance and daily life in one place," adding, "We will continue to expand differentiated services to ensure a happy retirement for our senior customers."
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