[Today’s New Item] Weekly Sales Jump 180%... GS25 Launches Musinsa Long-Sleeve T-Shirts

GS25 Expands Musinsa Winter Apparel Lineup
Musinsa Standard Express Launches New Winter Collection
Release Includes Hitstandard Innerwear and Crew Neck Long-Sleeve T-Shirts

GS Retail announced on November 20 that GS25, its convenience store chain, is expanding its winter season apparel lineup in collaboration with Musinsa Standard.

The new products include: ▲ Musinsa Standard 'Hitstandard' men's crew neck T-shirt innerwear (black) ▲ Musinsa Standard crew neck long-sleeve T-shirts in two colors (white and black).

Innerwear image of Musinsa Standard 'Hitstandard' men's crew neck T-shirt launching on the 20th by GS25, a convenience store operated by GS Retail. Provided by GS Retail

The Musinsa Standard Hitstandard innerwear is made with functional yarn that enhances heat retention. Its main strengths are its core functionality as innerwear, practicality, and reasonable price. The price is 13,900 won. The Musinsa Standard crew neck long-sleeve T-shirt uses 100% 16-count combed cotton for a soft touch. With a naturally draping shoulder line and a basic design, it is a daily item that can be worn comfortably in everyday life. The price is 19,900 won.

The product package includes a 'random coupon for up to 90% off (up to 40,000 won),' which can be used at the Musinsa online store and Musinsa Standard, offering additional benefits.

Sales of Musinsa products at GS25 have increased by 181.2% over the past week compared to the initial launch period. In particular, since introducing Musinsa products, the apparel, socks, and underwear categories have recorded year-on-year growth rates of 133.4%, 15.8%, and 23.2%, respectively. The most popular items include the relaxed fit short-sleeve T-shirt, men's boxer briefs, and women's seamless panties.

Ko Woong, MD of the Life Living Team at GS Retail, said, "Musinsa Standard Express is a model that accurately reflects customer needs for high-quality apparel products that can be purchased quickly and conveniently at a convenience store. We plan to strengthen our product lineup with essential winter items to provide a differentiated shopping experience and attract new customers in their teens and thirties."

This content was produced with the assistance of AI translation services.