Woori Bank Launches Open Banking and MyData Services at Branches
Personalized Financial Consultations Offered Using Information Gathered Through Open Banking and MyData
On November 19, Woori Bank announced that it would launch in-branch face-to-face services for "Open Banking" and "MyData" at its branches over two days, November 19 and 20.
This new service expands digital financial services, previously available only through mobile and internet channels, to in-branch counters in line with financial authorities' efforts to improve accessibility for digitally vulnerable groups, such as seniors and customers who do not use digital channels.
With the Open Banking face-to-face service, customers who are not familiar with mobile or internet banking can register accounts from other banks at the branch counter and designate them as withdrawal accounts, allowing them to check balances, transfer funds, and conduct other major transactions all at once.
Starting November 20, the MyData face-to-face service will allow customers to access features that were previously only available through the mobile app at branches as well. With customer consent, the bank will collect and analyze asset, card, and loan insurance information dispersed across multiple financial institutions, providing a comprehensive overview. In addition, bank staff will analyze the gathered information to offer personalized financial consultations, such as asset status assessments and product recommendations.
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A Woori Bank representative stated, "With the launch of Open Banking and MyData as in-branch face-to-face services, we expect to significantly enhance customer access and convenience to financial services. We will continue to innovate so that customers can enjoy convenient and secure financial services anytime, anywhere, by integrating digital and face-to-face channels."
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