A Total of 647 Products Recognized

Hwahae Global held the "Hwahae Awards for the Second Half of 2025" and announced the winning products in seven award categories, including "Next Beauty" and "Rising Trend," on November 19.


The "Hwahae Awards" is a K-beauty awards ceremony that selects outstanding products based on data from over 410,000 products and more than 9.7 million consumer reviews and ratings.

Hwahae Global held the "Hwahae Awards for the Second Half of 2025" and announced the winning products. Hwahae Global

Hwahae Global held the "Hwahae Awards for the Second Half of 2025" and announced the winning products. Hwahae Global

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This year’s awards covered seven categories, reflecting data collected from May to October: Best New Product, Efficacy & Effect, Vegan, Next Beauty, Rising Trend, Hall of Fame, and Beauty Award. A total of 647 products received honors. The Hall of Fame recognized products that ranked first at least three times on Hwahae, including Dalba’s "White Truffle First Spray Serum" and Medipeel’s "Red Lacto Collagen Wrapping Mask," among eight products. The Beauty Award recognized 414 products across various categories for their outstanding performance, including Anua’s "PDRN Hyaluronic Acid Capsule 100 Serum."


The Best New Product Award was given to 55 products, including Bonamedusa’s "Orange Skin Delete (Original)." The Efficacy & Effect Award recognized 101 products, while the Vegan Award honored nine products. The Next Beauty Award was presented to 40 products, and the Rising Trend Award to 20 products.



A Hwahae Global representative stated, "We selected outstanding products in various categories based on Hwahae’s extensive user reviews and data analysis capabilities. We will continue to discover brands with great potential and actively support the emergence of new success stories in the K-beauty market."


This content was produced with the assistance of AI translation services.

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