Visit to Experience K-Chicken Amid a Busy Schedule

Genesis BBQ Group announced on November 19 that an investment delegation from the Governor's Office of Economic Development (GOED) under the State of Nevada, USA, visited its premium flagship store, BBQ Village Cheonggye Plaza branch.


Since November 14, the investment delegation has been visiting Korea to promote industrial cooperation and attract investment in areas such as the lithium and battery supply chain, clean energy technology, the semiconductor industry, and entertainment and cultural exchange. About 10 senior officials, including Tom Burns, Executive Director of the Economic Development Bureau, visited the BBQ Cheonggye Plaza branch.


About 10 senior officials, including Tom Burns, Executive Director of the Economic Development Bureau, visited the BBQ Cheonggye Plaza branch. BBQ

About 10 senior officials, including Tom Burns, Executive Director of the Economic Development Bureau, visited the BBQ Cheonggye Plaza branch. BBQ

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On this day, the delegation enjoyed a variety of chicken dishes, including Golden Olive Chicken, Seasoned Chicken, Paris Chicken, Bbaders Chicken, Bboomchiking, and Jamaica Sotteok Manna Chicken, as well as popular side menus such as Bboomchiking Corn Ribs and Assorted Balls, paired with BBQ's craft beer for a classic "chimaek" experience.


After tasting BBQ's signature Golden Olive Chicken and Paris Chicken, Tom Burns, Executive Director of the Nevada Governor's Office of Economic Development, asked for the location of the BBQ store operating in Las Vegas and said, "When I return to Nevada, I want to tell my family about the 'fantastic' taste of K-Chicken I had today."


Nevada is a key region for the tourism, leisure, and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries in the western United States, with more than 70% of its population concentrated in Clark County. In particular, Las Vegas is the central city driving the county's economy, based on its casino, hotel, resort, and exhibition industries.


BBQ operates stores in 33 states across the United States, including California, New York, New Jersey, Texas, and Hawaii. The company entered the Las Vegas, Nevada market for the first time in 2020, continuing to expand the presence of "K-Chicken."



A BBQ representative stated, "It is significant that the delegation, despite their busy schedule, visited our store to experience K-Chicken," and added, "With this visit as a starting point, we will further strengthen the competitiveness of K-Chicken in the western United States and Nevada, and continue to expand global partnerships."


This content was produced with the assistance of AI translation services.

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