Korea Investment & Securities Introduces "Safe Investment Notification" in MTS to Strengthen Investor Protection
Korea Investment & Securities announced on November 18 that it is strengthening its management system focused on protecting financial consumers by introducing a "Safe Investment Notification (Investment Caution Popup)" feature in its Mobile Trading System (MTS), while also working to improve regulations throughout the entire process from product design to sales and after-sales management.
In line with recent financial regulatory authorities' guidelines, Korea Investment & Securities has implemented the "Safe Investment Notification" feature in its MTS to protect elderly investors and enhance investor awareness. This feature provides warning messages one to two times per day when high-risk investment patterns-such as short-term trading, concentrated investment, or margin trading-are detected, helping investors recognize potential risks on their own.
The notifications include guidance such as "Excessive concentrated investment, short-term trading, and stock investment using credit or loans can lead to significant losses," and "Be cautious of investment solicitations using unverified rumors or text messages." With financial regulators recently emphasizing financial consumer protection, the company aims to use this as an opportunity to restore investor trust, going beyond merely fulfilling its responsibilities.
As part of these efforts, on November 10, Korea Investment & Securities established a "Consumer Protection Task Force" directly under the CEO. This organization serves as a company-wide control tower composed of key personnel responsible for customer contact points and product planning, including the Head of the Individual Customer Group, the Chief Customer Officer (CCO), and the Head of the PB Strategy Headquarters. The task force inspects risk factors from the product idea stage, strengthens the appropriateness and transparency of the sales process, and unifies the after-sales management system.
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A representative from Korea Investment & Securities stated, "We will continue to improve related measures to maximize the effectiveness of delivering caution while minimizing user fatigue."
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