Gangwon Tourism Foundation Promotes Global Gourmet Tourism at Pyeongchang Kimchi Festival

Operating a Global Gourmet Tourism Promotion Booth at the Pyeongchang Highland Kimchi Festival
Launching a Global Gourmet Tourism Model Linked to Local Festivals

Gangwon Special Self-Governing Province (hereinafter referred to as the province) and the Gangwon Tourism Foundation (hereinafter referred to as the foundation) operated a global gourmet tourism promotion booth at the site of the 'Pyeongchang Highland Kimchi Festival' held in Pyeongchang on the 16th, aiming to attract domestic and international tourists.

Gangwon Special Self-Governing Province and Gangwon Tourism Foundation operated a global gourmet tourism promotion booth at the 'Pyeongchang Highland Kimchi Festival' held in Pyeongchang on the 16th, aiming to attract domestic and international tourists. Provided by Gangwon Tourism Foundation

This event was a follow-up to the gourmet-focused content experience program held for Japanese tourists at Jeonggangwon in Pyeongchang on the 7th. It forms part of a global gourmet tourism expansion strategy to promote Gangwon's unique food culture to the world.

Additionally, the operation of this booth was planned as a program linking Pyeongchang and Inje, which are the recommended destinations for November during the '2025-2026 Visit Gangwon Years.' By combining the region's seasonal tourism resources with gourmet content, the program was designed to allow domestic and international tourists to experience Gangwon's diverse winter culture.

At the festival, the foundation introduced Gangwon's representative dishes and local specialties and promoted the '2025-2026 Visit Gangwon Years' through events in which foreign tourists could directly participate. Various experiential programs, including social networking service (SNS) participation events, were also operated to provide opportunities to experience the tastes and styles of Gangwon firsthand.

With this event as a starting point, the foundation plans to establish a global gourmet tourism model linked to local festivals and to expand the food and culture of Gangwon Special Self-Governing Province into the global market. In particular, the foundation intends to systematically promote Gangwon's tastes and styles overseas, focusing on major winter festivals such as the Pyeongchang Highland Kimchi Festival, the Trout Festival, and the Inje Dried Pollack Festival.

Choi Sunghyun, CEO of the Gangwon Tourism Foundation, stated, "Gangwon Special Self-Governing Province's abundant food resources and unique food culture are globally competitive tourism assets," and added, "By leading the globalization of K-food through gourmet content linked to local festivals, we will establish Gangwon as the center of Korea's gourmet tourism."

This content was produced with the assistance of AI translation services.