SPC Samlip Collaborates Uniquely with Musinsa... Launches Hoppang Merchandise and Experience Space

Operates at Musinsa Store Daelim Warehouse in Seongsu from November 20 to 23
Large 'Hojjimi' booth recreates the hoppang steamer
'Sress Ball' merchandise for sale, Gacha prize draw experience available

SPC Samlip announced on the 17th that it will operate the 'Samlip Hoppang X Musinsa Mujinjang' pop-up store in collaboration with the fashion platform Musinsa at the Musinsa Store Daelim Warehouse in Seongsu-dong, Seoul.

The pop-up store will be open for four days from November 20 to 23. The two companies have curated a variety of content to allow visitors to experience Samlip Hoppang, a representative winter snack, in a unique way tailored to the sensibilities of Millennials & Gen Z. At the venue, a large booth inspired by the Hoppang steamer 'Hojjimi' will be set up, creating an immersive space that feels like stepping inside a giant steamer. Inside, models representing popular Samlip Hoppang products such as red bean, vegetable, and pizza flavors will also be on display.

SPC Samlip Opens Pop-up Store in Collaboration with Musinsa. Photo by SPC Samlip.

In the previously held 'Musinsa X Hoppang Special Package Exhibition,' the 'Hoppang Keycap Keyring,' released exclusively through Musinsa, sold out. At this pop-up, unique merchandise such as the 'Hoppang Stress Ball,' which is modeled after the red bean hoppang, will be available for purchase. Customers who take a proof photo at the venue will also have the opportunity to participate in a 'Gacha (prize draw)' event, where they can win prizes such as a single-packaged hoppang and 'Hojjimi' goods.

An SPC Samlip representative said, "We planned this pop-up in collaboration with Musinsa so that the younger generation can enjoy the long-loved Samlip Hoppang in a new and fun way."

This content was produced with the assistance of AI translation services.