Coupang Launches "Premium Fresh Week" ... "Special Occasion Dining Delivered by Early Morning"

Over 300 Premium Ingredients Carefully Selected
Expanding Access to Premium Products with Early Morning and Same-Day Delivery

Coupang announced on November 17 that it will launch the "Premium Fresh Week" for the year-end season, offering high-quality ingredients for special occasions with early morning delivery.

The event will run from today until the 23rd, and Premium Fresh is Coupang Rocket Fresh’s premium fresh food service, first introduced in February.

Premium Fresh Week has been designed to help customers easily create an elegant dining table in line with the year-end home party and family-centered dining trends. The event focuses on premium ingredients for special occasions such as premium Korean beef 1++, live lobster, live abalone, caviar, high-end seafood, artisan cheeses, premium butter, handmade desserts, salads, and juices, further strengthening Premium Fresh’s identity as a "special occasion dining brand."

Approximately 300 types of premium ingredients will be featured during the event. A balanced selection of items-including bread, desserts, fresh meat, processed meat, seafood, shellfish, fruits, and ready-to-eat meals-broadens the range of choices for customers.

Participating brands include Umiwoo, Cheongdam Saebyeokjip, and Sirlion for Korean beef; Viking Market, Wando Mom, and Arabogam for seafood; Satori and Lukt for cheese and butter; Biscuiterie MO, Yeonriheejae, and Hugo & Victor for desserts; Haeundae Amso Galbijip, Choi Dot, SOUPER, and en Vogue for ready meals, salads, and soups; Torreon for processed meat; and Organica for beverages-more than 15 premium brands in total.

Various benefits have been prepared so that customers can experience premium ingredients more extensively. During the event, all Premium Fresh items will be available at up to 20% instant discount, and an additional discount of up to 20% will be offered for payments made with partner cards.

Premium Fresh goes beyond simply selling products by also providing recommended recipes and plating guides, helping customers easily prepare a sophisticated dining table. Another major advantage is that customers can quickly receive fresh products through Rocket Fresh’s same-day and early morning delivery services.

A Coupang representative stated, "Premium Fresh Week is an event designed to help customers prepare for special occasions with greater elegance," adding, "We will continue to enhance customer satisfaction through Premium Fresh’s rigorous selection and fast delivery services."

This content was produced with the assistance of AI translation services.