Hyundai Pharm Launches Hot and Cold Beverage "Kkulmogwabassuk"

On November 17, Hyundai Pharm announced the launch of its new hot and cold beverage, "Kkulmogwabassuk," which can be enjoyed year-round, thereby strengthening its beverage lineup.

Hyundai Pharm's hot and cold beverage 'Kkulmogwabassuk'. Hyundai Pharm

This new product features a harmonious blend of pear, quince, and Korean honey, ingredients known to help prevent colds and protect the bronchial tubes, making it a beverage to watch during the seasonal transition period.

Baesuk is a traditional beverage made by hollowing out a pear, filling it with honey, jujube, and ginger, and simmering it with care. The new "Kkulmogwabassuk" is characterized by its use of sweet, domestically produced pear concentrate, fragrant domestic quince concentrate, and Korean honey.

As a result, the smooth sweetness of honey, the refreshing taste of pear, and the bittersweet flavor of quince come together to deliver a rich taste experience.

In particular, as it is developed for both hot and cold consumption, it can be conveniently enjoyed warm in winter or chilled in summer, according to the season and personal preference.

A Hyundai Pharm representative stated, "The new 'Kkulmogwabassuk' is the perfect beverage for the current season, when temperature fluctuations are significant," adding, "We are continuously expanding our beverage category to reflect consumer preferences and trends, and we expect this new product to further enhance Hyundai Pharm's competitiveness in the beverage market."

This content was produced with the assistance of AI translation services.