bhc Signs Franchise Agreements in New Jersey and Georgia, Expanding U.S. Market Presence

Sixth U.S. Location to Open in Fort Lee, New Jersey in January Next Year
Seventh Store to Launch in Gwinnett County, Georgia in February

bhc announced on November 14 that it has completed new franchise agreements in the states of New Jersey and Georgia in the United States.

bhc's sixth U.S. location and fourth franchise store, "bhc New Jersey Fort Lee Branch," is scheduled to open in January next year. It will be located in Fort Lee, one of New Jersey's main residential areas and a hub for daily life businesses. The Fort Lee area boasts convenient transportation, being directly connected to Manhattan, New York via the George Washington Bridge over the Hudson River. It is a densely populated area with supermarkets, restaurants, schools, and other daily and educational facilities. The region is also known for its well-established Korean community.

Exterior view of bhc's second directly operated store in the United States, 'Chapman Plaza Branch.' bhc

The New Jersey store plans to operate a counter that allows customers to conveniently place orders and pick up food from outside the store, reflecting the high local demand for takeout. The store layout will minimize the flow from kitchen preparation to menu packaging and pickup. Additionally, approximately 30 seats will be available inside, offering a full dining service where families, friends, and couples can comfortably enjoy meals and conversations, catering to a wide range of customers.

In addition, the seventh U.S. location will open in Buford, Gwinnett County, Georgia, in February. Gwinnett County is the second most populous county in Georgia, renowned for its excellent school districts and home to a well-established Korean community.

The new stores will feature bhc's signature menu item, "Bburinkle," which ranks number one in sales in the U.S. market, as well as combo menus consisting of popular wings and tenders. Customers will also be able to choose from a variety of unique sauces exclusive to bhc. At the same time, localized menu items such as the "Signature (Bburinkle) Sandwich," which is easy to take out and eat and has already gained popularity at other U.S. locations, will also be introduced.

Bryan, Head of bhc USA, stated, "With the growing popularity of K-content and K-food, demand continues to rise not only among the local Korean community but also among foreigners in the U.S. We will continue to make every effort to expand into the U.S. market and ensure successful store operations by thoroughly considering local consumers' tastes, preferred dining styles, and location characteristics from multiple perspectives."

This content was produced with the assistance of AI translation services.