Cinematic Image Quality in Cars... Harman Becomes First in Auto Industry to Receive 'HDR10 Plus' Certification

Consistent Image Quality Even While Driving
Harman and Samsung Lead Standardization Through Collaboration
Enhanced Safety and Usability Across Various Scenarios

Samsung Electronics announced on November 13 that its subsidiary Harman's Ready Display product has become the first in the industry to receive the 'HDR10 Plus (HDR10+)' automotive certification.

Harman, in collaboration with Samsung Electronics and Panasonic, established the HDR10 Plus (HDR10+) automotive technical specifications to enable the in-car experience of HDR (High Dynamic Range) content. Automotive displays certified by HDR10 Plus Technologies LLC can faithfully reproduce HDR content even under the diverse and changing lighting conditions inside vehicles.

To obtain the certification, displays must pass a comprehensive set of evaluations. These tests verify that the display can deliver consistent brightness, contrast, and color accuracy across various driving situations, environmental lighting conditions, and viewing angles, ensuring cinematic, high-resolution image quality. Additionally, this certification incorporates HDR10 Plus 'Adaptive' technology, which automatically adjusts brightness and color according to ambient lighting, guaranteeing a consistent viewing experience for drivers whether in bright daylight or under city lights.

This technological certification was driven by the standardization efforts led by Harman and the Samsung Electronics Harman Collaboration Team. As a result, Harman has introduced the industry's first HDR10 Plus automotive-certified display, allowing drivers and passengers to enjoy vivid images with cinematic depth, detail, and consistency under any lighting conditions.

Harman's Ready Display product. Samsung Electronics.

This development goes beyond simple image quality certification, as it combines Harman's audio brand portfolio to establish a foundation for delivering high-resolution video and premium audio environments.

As a leading automotive technology company with both video and audio technologies and brands, Harman plans to solidify its sustainable technological leadership in the automotive market by providing integrated audio-video platforms and differentiated user experiences.

Shilpa Dely, Senior Vice President and Head of Harman Ready Display, stated, "We have long envisioned bringing the living room experience into the vehicle. Achieving the world's first HDR10 Plus automotive certification is the realization of that vision, setting a new standard for immersive in-vehicle display quality that automakers and consumers can trust."

Harman Ready Display, featuring Samsung's Neo QLED (Quantum Dot Light Emitting Diode) technology, has been developed to deliver visually outstanding and highly intelligent performance. The NQ3, NQ5, and NQ7 series are designed to maintain exceptional performance in constantly changing in-vehicle lighting environments, from intense midday sunlight to the ever-shifting lights of the city. Intelligent image algorithms automatically optimize contrast, brightness, and color in real time.

This certification provides automakers with a foundation to differentiate the quality of in-car entertainment. Consumers will enjoy stable image quality regardless of driving conditions, with enhanced user experiences in various scenarios such as watching content while charging, rear-seat passenger video playback, and improved display clarity during driving.

Harman's 'Ready Display' transforms the vehicle interior into an immersive video and audio-based space. Beyond entertainment, it is expected to expand into adaptive display technologies that enhance safety, convenience, and driving comfort.

This content was produced with the assistance of AI translation services.