Launch of Three Georges Duboeuf Beaujolais Nouveau Varieties

Lotte Chilsung Beverage announced on November 13 that it will introduce three varieties of the 2025 Beaujolais Nouveau, a new vintage wine.


The newly launched Beaujolais Nouveau consists of three red wines made from the Gamay grape, a signature variety of the Beaujolais region in France. The lineup includes two types of Georges Duboeuf Beaujolais Villages Nouveau and one Georges Duboeuf Beaujolais Nouveau.


[Today's New Product] Lotte Chilsung Unveils 2025 Vintage 'Georges Duboeuf Beaujolais Nouveau' View original image

Beaujolais Nouveau is a new vintage wine produced in the Beaujolais region. Grapes harvested in early September each year are aged for four to six weeks and released on the third Thursday of November. Unlike typical red wines, Beaujolais Nouveau is characterized by light tannins and a rich fruity aroma.


In particular, the Georges Duboeuf Beaujolais Nouveau imported by Lotte Chilsung is well-known for its annually updated labels. This year, the label features a floral drawing by Jean-Philippe Delhomme, a French painter and illustrator renowned for collaborations with brands such as Chanel, Louis Vuitton, and Moncler.



A Lotte Chilsung Beverage representative stated, "Although this year's Beaujolais Nouveau saw a very low yield due to severe weather changes, such as intense storms and abnormal summer heat, the wine is distinguished by a higher maturity and deeper color compared to previous years. We hope that Beaujolais Nouveau will add happiness to joyful moments spent with loved ones during the year-end season."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing