“Kkumdori Walnut Pastry” Launches New Custard Cream Flavor

Targeting the Tastes of the Younger Generation... Children Repeatedly Say "Delicious"

Photo by Daejeon City

Daejeon’s “Kkumdori Walnut Pastry” is launching a new “custard cream flavor,” expanding beyond its original single red bean paste variety to appeal to younger generations.

Before the official launch, Daejeon City held a tasting event for the new product at the City Hall daycare center on November 10. As expected, the children repeatedly said it was “delicious.”

The custard cream flavor will be available at the Jung-gu Walnut Pastry Workshop starting from the third week of November, and at the Seogu Kkumshimdang location from early December.

Since its debut at the “Zero Hour Festival” in August this year, Kkumdori Walnut Pastry has become a local specialty, recording cumulative sales of 180 million won in just three months.

The city plans to use the launch of this new product as an opportunity to combine a cute character with trendy flavors, developing it into a leading regional brand that can be enjoyed by everyone from children to adults.

Additionally, a limited-edition Christmas product featuring new “Kkumssi Family” characters will be introduced at the end of the year.

Kim Jongmin, Director of Welfare at Daejeon City, stated, “If children like it, the product is already a success,” and added, “We expect a great response from the younger generation who do not prefer red bean paste.”

He continued, “Through ongoing product development and strengthened marketing, Daejeon City will foster ‘Kkumdori Walnut Pastry’ as a symbolic product representing Daejeon, achieving both the creation of youth self-support jobs and the enhancement of local brand value.”

Kkumdori Walnut Pastry is sold at two locations: Jung-gu Walnut Pastry Workshop (3 Daejong-ro 286beon-gil, Jung-gu) and Seogu Kkumshimdang (Unit 101, Bora Apartment Shopping Center, 241 Dunsan-ro, Seo-gu).

This content was produced with the assistance of AI translation services.