National Credit Union Federation of Korea Unveils AI-Powered "K-Finance Eobuba" Advertisement
Blending Stop-Motion Warmth with AI Technology
A Fresh Take on the Eobuba Character
The National Credit Union Federation of Korea announced on November 10 that it has released its sixth "Eobuba" character advertisement. The new ad features the slogan, "The Era of K, Supporting K-Finance."
The advertisement opens with scenes of K-content that have captured global attention, such as K-POP performances, K-dramas, K-beauty, and K-food. The Eobuba character then appears, traveling around the world and delivering a message of warm finance, sensibly portraying the Credit Union's global financial network that began in Korea and now supports over 400 million people across more than 100 countries.
This advertisement was produced using AI technology, while maintaining the unique warmth of the Eobuba character, which was originally brought to life through stop-motion animation. By combining warm visuals with advanced technology, this campaign visually encapsulates the Credit Union's brand story of being "uniquely Korean yet globally financial."
Kim Yoonsik, Chairman of the National Credit Union Federation of Korea, stated, "The Eobuba character advertisement goes beyond simple promotion; it is a campaign that embodies the philosophy of the Credit Union and the essence of warm finance. We will continue to share the unique story of K-Finance that only the Credit Union can offer."
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To coincide with the advertisement's airing, the Credit Union plans to launch a large-scale "Eobuba Goods Giveaway Event" for the entire nation starting at the end of November. The advertisement video can be viewed on the Credit Union's official YouTube channel and major social media platforms.
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