Donghae City to Hold Strategy Forum on Strengthening the Identity and Competitiveness of Local Commercial Districts on the 12th
Exploring Commercial District Branding Strategies Based on Local Cultural Identity
Donghae City in Gangwon Province will hold the "Strategy Forum for Strengthening the Identity and Competitiveness of Local Commercial Districts" at 2:00 p.m. on November 12 at the Cara Hall on the second floor of the Hyunjin Tourist Hotel.
This forum, hosted by the Gangwon Research Institute, is part of the city-county cooperation project titled "Establishing a Traditional Market Brand Strategy Based on the Identity of Donghae City." Citizens, experts, and local stakeholders will participate together to discuss and build consensus on practical strategic directions for establishing a commercial district brand strategy rooted in the region's cultural identity.
The forum will begin with opening remarks from Bae Sanggeun, President of the Gangwon Research Institute, followed by a welcoming address from Kim Jungyun, Deputy Mayor of Donghae City. Two keynote presentations will be delivered: "The Current Status and Challenges of Donghae City's Commercial Districts" and "Branding Strategies for Commercial Districts Based on Cultural Identity." Subsequently, a panel discussion featuring three experts, including representatives from the Gangwon Regional Headquarters of the Small Enterprise and Market Service, will explore practical solutions.
In particular, this forum is expected to serve as a venue where voices from the field and policy directions are harmonized, as it will see broad participation from traditional market merchant associations, local economic organizations, and citizens.
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Lim Seongbin, Head of the Economic Affairs Division, stated, "Through this forum, we hope to explore commercial district brand strategies that reflect our city's cultural identity and to present practical directions for strengthening the competitiveness and sustainable development of the local commercial district."
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