"Lotte Mart and Lotte Super Launch Three Value-for-Money 'TASTY' Wines for Year-End Home Parties"

Sales of Wines Under 20,000 Won Rise by 20%
TASTY Wine Sales Surpass 200,000 Bottles

Lotte Mart and Lotte Super announced on November 7 that they will be launching three new value-for-money wines targeting the year-end home party season.

Jang Sewook, a liquor MD (Merchandiser) promoting three new 'TASTY' wines at the wine corner of Lotte Mart World Tower store located in Songpa-gu, Seoul. Provided by Lotte Mart.

Lotte Mart decided to release these new products as the continued trend of high inflation has led to an increase in consumers seeking reasonably priced wines. In fact, from January to October 2025, Lotte Mart's cumulative sales of value-for-money wines priced under 20,000 won increased by approximately 20% compared to the same period last year. The 'TASTY' series of value-for-money wines, first launched in December 2023, surpassed cumulative sales of 200,000 bottles by October 2025, demonstrating its strong popularity.

On November 13, Lotte Mart and Lotte Super will launch 'No.8 TASTY Bourgogne Pinot Noir (750ml)' and 'No.9 TASTY Bourgogne Chardonnay (750ml)' at 29,900 won each, and 'No.10 TASTY Mosel Riesling (750ml)' at 14,900 won. These new products feature wines from France's Bourgogne and Germany's Mosel regions, both of which are highly favored by domestic consumers.

The Pinot Noir and Chardonnay products are certified with France's highest wine quality grade, AOC, and are characterized by their delicate aromas and well-balanced body. Their prices are set about 30% lower than AOC wines of comparable quality from well-known brands, offering excellent value for money.

The Riesling is a QbA-grade product, the second-highest classification for German wines, and is rich in fruit aromas such as peach and lime. In particular, Mosel Riesling, with its moderate alcohol content (10.5%) and restrained sweetness, has recently become recognized among consumers as an "easy-to-enjoy white wine," resulting in a sharp increase in its popularity.

Jang Sewook, Liquor MD for Lotte Mart and Lotte Super, stated, "As high inflation persists, the trend of domestic wine consumers seeking value-for-money wines is becoming increasingly pronounced. Through the launch of these three new 'TASTY' wines, we aim to propose 'the completion of a delicious everyday life' and enhance the wine shopping satisfaction of customers preparing for year-end home parties."

Meanwhile, TASTY is an exclusive wine brand jointly launched by Lotte Mart and Lotte Super under the concept of "a choice that makes everyday life delicious." Starting with 'No.1 California Cabernet Sauvignon' in December 2023, TASTY has released a total of seven varieties as of October 2025, all available at every store. Additionally, for the first time among domestic distributors, TASTY introduced Korean-language labeling on the back of the wine bottles, making it easier for wine beginners to understand the taste and body of each wine.

This content was produced with the assistance of AI translation services.