Musinsa Beauty Brand 'Whizzy' Officially Launches at Don Quijote in Japan

"Expanding to Over 300 Stores by Early Next Year"

Musinsa announced on November 7 that its beauty brand 'Whizzy' will officially launch in the Japanese retailer 'Don Quijote', marking a full-scale entry into the overseas market.

Last month, Whizzy signed a store entry agreement with Don Quijote, an offline retailer in Japan, and began selling its products. Sixteen Whizzy products are now available at the cosmetics section of 'Mega Don Quijote' in Shibuya, Tokyo, which is considered one of Don Quijote's flagship stores nationwide.

Musinsa's beauty brand 'Whizzy' announced on the 7th that it will officially enter the Japanese retailer 'Don Quijote'. Photo by Musinsa

Don Quijote is an offline retailer operating across Japan, offering products in categories such as fashion, beauty, food, and household goods. Musinsa plans to expand the number of Don Quijote stores carrying Whizzy products to over 300 by early next year through ongoing discussions with the retailer.

The Whizzy products available at Don Quijote include six types of Glow Up Tint, five types of Free and Easy Eyeliner, and five types of Sleek Move Lip & Cheek.

This marks Whizzy's first entry into the global market. Previously, in February, Musinsa launched the Whizzy beauty brand targeting Korean female customers aged 17 to 21.

The company expects that, by entering Japanese offline channels with strong interest in K-beauty less than a year after its launch, Whizzy's brand recognition and sales will grow together.

A Musinsa representative stated, "The Mega Don Quijote Shibuya store, where Whizzy has launched, is a key flagship location with high foot traffic and many trend-conscious consumers, so we expect significant brand exposure. We plan to expand to over 300 stores by early next year and drive sales growth through Japan-specific promotions and marketing."

This content was produced with the assistance of AI translation services.