[Today's New Product] CJ CheilJedang Partners with Olive Young to Launch "Danbaekhanee" Protein Shake

Introducing a Protein Lifestyle Brand
Popularizing Protein with "Danbaekhanee"

CJ CheilJedang is working with CJ Olive Young to popularize protein consumption through its protein lifestyle brand, Danbaekhanee.

On November 6, CJ CheilJedang announced the launch of the "Danbaekhanee Protein Shake." The new product comes in three varieties-Signature, Choco, and Matcha-and is currently available at Olive Young.

Protein-rich Protein Shake 3 Types Styled Image. CJ CheilJedang

Danbaekhanee is a brand designed to support consumers' protein-focused lifestyles, offering both taste and health through a systematic approach. The brand was planned as both CJ CheilJedang and Olive Young recognized the growing interest in wellness among consumers in their 20s and 30s and shared a commitment to strengthening the health and wellness category. Dr. Jung Heewon, a leader in the "slow life" trend, participated in the product development, and the "Danbaekhanee Protein Bar" was introduced as the first product in June.

The "Danbaekhanee Protein Shake" features whole grain farro for a nutty, crunchy texture. By combining animal and plant-based proteins in an optimal ratio, each pouch provides 22 grams of protein. Meanwhile, sugar content is kept low at just 2 grams per pouch. There are three flavors to choose from-nutty "Signature" with six whole grain powders, rich and sweet "Choco," and the currently popular "Matcha." The shake comes in a pouch format, making it convenient to enjoy anytime, anywhere.

This month, CJ CheilJedang also plans to launch two additional varieties of the "Danbaekhanee Protein Bar" (Peanut Butter and Matcha Choco), continuing to expand the brand portfolio.

Kim Dahye, Head of New Business Innovators at CJ CheilJedang, stated, "'Danbaekhanee' is the perfect product for young consumers who want to practice healthy eating habits," adding, "We will continue to introduce a variety of new protein products to meet consumer needs."

This content was produced with the assistance of AI translation services.