Korea Small Business Market Promotion Corporation Revitalizes Local Commercial Districts with MyData
Participation in 'Daejeon Mate' Pilot Operation
Promoting Tourism and Local Consumption in Daejeon
Cashback Benefits for Digital Onnuri Gift Certificate Payments
The Korea Small Business Market Promotion Corporation announced on November 5 that it will participate in the pilot operation of 'Daejeon Mate,' a new public service based on MyData, in collaboration with the Korea Institute of Science and Technology Information (KISTI) and the Daejeon Tourism Organization.
This pilot operation is part of the 'MyData Demonstration Project Business Agreement for Revitalizing Small Businesses in the Daejeon Area' signed in March. The three organizations have worked together to develop 'Daejeon Mate' to promote tourism in Daejeon and revitalize the local economy.
'Daejeon Mate' is a service that analyzes users' travel preferences based on MyData and recommends customized travel courses in Daejeon. During the trip, it guides users to nearby Onnuri Gift Certificate-affiliated stores and provides cashback benefits when payments are made with the gift certificates. This is expected to help increase sales for small businesses.
During the pilot operation, the Korea Small Business Market Promotion Corporation will link the digital Onnuri Gift Certificate payment service, analyze gift certificate usage patterns at traditional markets and shopping districts during travel periods, and conduct cashback events for participants in the demonstration project. KISTI will be responsible for operating the MyData platform and planning and developing the service, while the Daejeon Tourism Organization will build a database of Daejeon’s tourist attractions and provide related content.
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Park Sunghyo, Chairman of the Korea Small Business Market Promotion Corporation, stated, "Through this collaboration, we have laid the foundation for promoting local consumption and enabling the joint growth of small businesses and the tourism industry through data-driven public services." He added, "We will continue to expand policies to revitalize local commercial districts by supporting small businesses with digital technology."
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