Hongcheon County Unveils New Tourism Model with ‘Ginseng and Korean Beef Festival + Riders Day’

Hongcheon County Successfully Concludes the 1st Hongcheon Riders Day
in Conjunction with the 23rd Ginseng and Korean Beef Festival
Over 300 Riders Participate, Boosting Hopes for Local Economic Revitalization

Hongcheon County in Gangwon Province (Governor Shin Youngjae) announced that the 1st Hongcheon Riders Day, a nationwide rider exchange event held in conjunction with the 23rd Hongcheon Ginseng and Korean Beef Festival, concluded successfully on November 1 at the Neulpureum Hanwoo Plaza area.

Hongcheon County is holding the 1st Hongcheon Riders Day, a nationwide rider exchange event linked to the 23rd Hongcheon Ginseng and Korean Beef Festival, at the Neulpureum Hanwoo Plaza area. Photo by Hongcheon County

This event was organized with the support of MK Network Tour and Hongcheon County. Over 300 motorcycle club members from across the country participated, enjoying the autumn atmosphere amidst Hongcheon’s pristine natural surroundings.

Hongcheon Riders Day, which debuted this year, is a new type of exchange event that combines the region’s signature festival themed around ginseng and Korean beef with rider culture. Participants rode together against the backdrop of Hongcheon’s clear nature, interacted with one another, and heightened the festive spirit by joining various on-site events and prize draws.

Additionally, participants visited other major autumn festivals in Hongcheon, such as the Ginseng and Korean Beef Festival and the Apple Festival, where they experienced the region’s agricultural and specialty products and culture firsthand. Through these activities, Hongcheon County expanded the scope of festival participation and confirmed the potential for rider-focused, stay-type tourism to revitalize the local economy.

Close cooperation among related organizations ensured the smooth running of the event. The Hongcheon Cultural Foundation provided stage and sound equipment, supported 10 promotional and operations booths (tents), and supplied 300 seats. Neulpureum Hanwoo Plaza offered participants Korean beef soup at a 30% discount and plans to continue offering a 10% discount on Korean beef soup and other menu items, as well as free coffee for riders even after the event.

The Livestock Division of Hongcheon County completed mowing work around the venue and provided staff for parking and entry guidance on the event day. MK Network Tour, the organizer, was responsible for recruiting participants, operating detailed programs, and promoting both the Ginseng and Korean Beef Festival and the Apple Festival, thereby enhancing the overall quality of the event.

On the day of the event, 10 booths were set up, stage and sound facilities were operated, traffic control and entry guidance staff were deployed, and prizes were sponsored. This seamless integration of the rider event and the festival allowed participants and visitors to move naturally between activities and experience the diverse attractions of Hongcheon.

Hongcheon County is holding the 1st Hongcheon Riders Day, a nationwide rider exchange event linked to the 23rd Hongcheon Ginseng and Korean Beef Festival, at Neulpureum Hanwoo Plaza. Photo by Hongcheon County

A Hongcheon County official stated, "The 1st Hongcheon Riders Day served as a new model of cooperation, with the private sector organizing and the county supporting the event. It broadened participation in the Hongcheon Ginseng and Korean Beef Festival and created opportunities for greater engagement with younger generations. Through this event, we were able to widely promote Hongcheon’s agricultural and specialty products and the excellence of our festivals nationwide. We will continue to actively foster mutually beneficial tourism content in partnership with the private sector."

This event established itself as a new tourism promotion model, combining festival and rider culture to raise Hongcheon’s profile nationwide. With the successful conclusion of its inaugural edition, it is expected to develop into a participatory tourism content linked with Hongcheon’s major autumn festivals if it becomes a regular event in the future.

This content was produced with the assistance of AI translation services.