Lotte World Tower Media Facade Wins Excellence Award at Seoul Good Light Awards

Signature Content Tailored to Seasonal Themes
Praised for Fostering National Unity

Lotte Corporation announced on October 31 that the signature media facade content of Lotte World Tower won the Excellence Award at the 14th Seoul Good Light Awards, hosted by the Seoul Metropolitan Government.

Lotte World Tower, which won the Excellence Award in the Media Facade Content category at the Seoul Good Light Awards, is illuminating the nightscape of downtown Seoul. Provided by Lotte Corporation

The Seoul Good Light Awards is an annual competition organized by the Seoul Metropolitan Government to enhance the quality of the city's nighttime landscape. The awards recognize cases that realize "good light" in various fields such as lighting and media facades, which can be appreciated by citizens.

This year marks the 14th edition of the competition. Lotte World Tower received high praise for delivering a sense of public inspiration by utilizing the exterior of a large urban structure.

Lotte World Tower is a landmark representing South Korea and offers an iconic view of Seoul. Through media art that can be enjoyed by anyone in the city, it has provided visual delight to citizens.

In particular, the signature content has been recognized for fostering a sense of national unity by conveying messages that resonate with citizens on national holidays and seasonal themes, such as Lunar New Year, Chuseok, and Christmas.

The signature content is characterized by intuitive designs inspired by symbolic elements of each holiday. For Lunar New Year, it features bright and lively displays using traditional motifs such as the character for fortune (福), kites, and saekdong jeogori (traditional multicolored jackets). During the spring cherry blossom season, scenes of falling blossoms are displayed across the tower's facade.

For Valentine's Day and White Day, a romantic atmosphere is created with various heart symbols. On Chuseok, a cute scene of the moon rabbit pounding rice cakes is presented. On national holidays, large Taegeuk patterns and waving national flags are displayed, while at Christmas, the world's largest Christmas tree, Santa Claus, and Rudolph are featured, offering citizens new delights each season.

Lee Mihyun, Head of Marketing at Lotte Corporation, stated, "This award demonstrates that Lotte World Tower has established itself as more than just a building, but as an urban cultural platform that communicates through light. We will continue to contribute to the spread of good light culture and the creation of a sustainable urban landscape through media facade content that citizens can enjoy together."

This content was produced with the assistance of AI translation services.