LG Chem Partners with Germany's Zeiss on 'Automotive Holographic Display Materials' Collaboration

Transforming the Entire Windshield into a Transparent Display
LG Chem to Supply Photopolymer Film
Zeiss to Manufacture Optical Elements and Laminate onto Glass

LG Chem has partnered with a global optical company in the field of next-generation display core materials for vehicles. Through this collaboration, the commercialization of the "Holographic Windshield Display (HWD)," which turns the entire front windshield into a transparent display, is expected to accelerate.

On the previous day, the 29th, LG Chem announced on the 30th that it had signed a "photopolymer film business cooperation agreement" with the German optical company Zeiss, for the core material of automotive HWD. The signing ceremony was held at the LG Twin Towers in Yeouido, Seoul. Attendees included Stephan Hofer, Head of Business Development for Microoptics at Zeiss, Viktor Schutz, Head of Partnership Strategy at Zeiss, and Goh Kyungdeok, Executive Director of the Electronic Materials Division at LG Chem.

Goh Kyungdeok, Executive Director of the Electronic Materials Division at LG Chem (left), is taking a commemorative photo on the 29th at the LG Twin Towers in Yeouido, Seoul, after signing a business cooperation agreement for photopolymer film with Stephan Hoefer, Head of Business Development at the German optical company ZEISS. LG Chem

Zeiss is a company with global influence in various industries such as semiconductors, healthcare, and consumer goods, based on its precision optical technology. Through this agreement, the two companies will actively pursue the world's first commercialization of HWD using photopolymer film. LG Chem will supply photopolymer film to Zeiss, which will use it to manufacture holographic optical elements (HOE) and laminate them onto glass to realize HWD. The goal is to supply these to automakers by 2029.

The automotive HWD is a technology that turns the car's front windshield into a transparent screen, displaying driving information, navigation, music, and other content. While the existing "Head-Up Display (HUD)" only showed simple information in a limited area, the HWD utilizes the driver's entire field of view to provide a much wider screen, greater immersion, and flexible design options.

The core material of HWD, the photopolymer film, precisely controls light to create images. It simplifies complex optical structures while enabling a wider and brighter display. LG Chem's self-developed "siloxane-based photopolymer film" offers higher optical efficiency and greater heat resistance compared to existing products. The company has secured more than 150 patents in this field.

Shin Hakcheol, Vice Chairman of LG Chem, stated, "Our collaboration with Zeiss is a strategic partnership aimed at securing competitiveness based on optical technology, going beyond simple material supply," adding, "With differentiated optical material technology, we will lead the display innovation in the future mobility industry."

This content was produced with the assistance of AI translation services.