A Sweet Food Journey... Lotte Department Store Busan Main Branch Hosts "Snack Road in Busan"

Busan City, SME Office, and Economic Promotion Agency
Join Forces to Support Market Expansion for Local SMEs

Lotte Department Store's Busan Main Branch is hosting a sweet food companion event.

The department store announced on October 28 that it will hold the "Snack Road in Busan" event at the special exhibition hall on Basement Level 1 from October 31 to November 6.

This event is jointly organized by Busan Metropolitan City, Busan Regional Office of SMEs and Startups, and Busan Economic Promotion Agency. It aims to promote outstanding products from local small and medium-sized enterprises and small business owners, as well as to foster mutual cooperation.

"Snack Road in Busan" is an event where visitors can experience local dessert brands that embody the unique character and dedication of the region in one place. It offers familiar flavors to local customers and a new culinary experience unique to Busan for tourists.

Fifteen leading small and medium-sized brands representing Busan will participate in the event, showcasing a variety of snacks and desserts such as "traditional handmade rice cakes," "spicy and sweet tteokbokki," "handmade cookies," and "nostalgic oranda." With a product lineup that harmonizes tradition and trends, the event will create a "Busan Local Snack Festival" atmosphere that can be enjoyed by people of all ages.

During the event period, a wide range of events and benefits will be available for visiting customers. Customers who purchase products on-site will receive a raffle ticket, and participants can instantly join the "airball prize draw event" to win various gifts. In addition, some brands will conduct tasting events and SNS certification events to promote their products through on-site experiential marketing.

Through this event, Lotte Department Store's Busan Main Branch plans to expand market opportunities for local small business owners and provide a chance for outstanding local products to gain nationwide recognition, strengthening its role as a "mutual growth distribution platform."

Do Sangwoo, Head of the Food Team at Lotte Department Store's Busan Main Branch, said, "This is a meaningful opportunity to help excellent snack products made by local companies reach our department store customers," adding, "We will continue to pursue various cooperative programs that enable local brands to grow sustainably while coexisting with the local community."

This content was produced with the assistance of AI translation services.