Lotte Chilsung Renews 'Yellow Tail' Australian Wine Label After 8 Years

Brand Logo Highlighted
Major Awards Added to the Bottom of the Label

Lotte Chilsung Beverage announced on October 22 that it will renew the label of the Australian wine brand 'Yellow Tail', which it imports and sells, for the first time in eight years.

Yellow Tail is a representative Australian wine brand, selling approximately 140 million bottles annually in about 70 countries worldwide and accounting for about 15% of Australia's annual wine exports. Since its launch in the Korean market in 2005, it has also enjoyed great popularity among Korean consumers, with more than 10 million bottles sold over the past 20 years.

Lotte Chilsung has revamped the label design of Yellow Tail, a brand that has long been loved by consumers and experts, to make it easier for customers to recognize the product. The brand logo is now more prominent, the visibility of the grape variety has been enhanced, and a bold border has been added to the signature 'wallaby', giving the white wine label a more vibrant look. Major award records have also been added to the bottom of the label.

A representative from Lotte Chilsung Beverage said, "We have renewed the label design of 'Yellow Tail', Australia's representative casual wine, for the first time in about eight years since 2017, making it more vibrant and visible. Starting with a regular discount event in November, customers will be able to experience the new, redesigned 'Yellow Tail'."

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