Mom's Touch Opens Third Drive-In Commercial District Store 'Jeonju Hyoja DI Branch'

First Directly Operated Store in Jeolla Region
Additional DT and DI Stores Planned for Gangwon and Beyond

Mom's Touch announced on October 21 that it has opened its third drive-in commercial district store and the first directly operated store in the Jeolla region, 'Mom's Touch LAB Jeonju Hyoja DI branch' (hereinafter referred to as the Jeonju Hyoja DI branch).

The Jeonju Hyoja DI branch is a DI store that emphasizes the 'Drive-In' concept. Following the opening of the Anyang Seoksu Station DT branch in October last year and the Jeju Ora-dong DT branch in June this year, this is the third drive-in commercial district store introduced by Mom's Touch. In addition to launching flagship stores focused on large office districts and landmark tourist areas in the Seoul metropolitan area, Mom's Touch is also creating new demand from vehicle users in regional areas such as Jeolla, Jeju, and Gangwon by opening DT and DI stores.

Exterior view of Mom's Touch LAB Jeonju Hyoja DI branch. Mom's Touch

The Jeonju Hyoja DI branch is located in a prime transportation hub that combines university districts, residential areas, and business zones, enabling it to attract a diverse customer base, including office workers commuting to and from work and families on weekend outings. The store is adjacent to major arterial roads, resulting in high vehicle traffic, and it offers ample parking space, providing excellent accessibility for customers using vehicles. The interior of the store spans both the first and second floors, accommodating about 80 seats, with various seating options ranging from single seats to four-person tables.

Mom's Touch operates the Jeonju Hyoja DI branch as a 'QSR (Quick Service Restaurant) platform'-type DI store that serves burgers, chicken, and pizza. From the signature 'Thigh Burger' to the popular Millennials & Gen Z favorite 'Hot Cheese Big Thigh Boneless Chicken,' and the crispy-yet-chewy 'Crispy Corn Whole Shrimp Pizza' made with special salted bread dough, a wide variety of Mom's Touch bestsellers are served quickly, and the menu selection has been expanded to include pizza slices that can be conveniently enjoyed inside cars.

A Mom's Touch representative stated, "The Jeonju Hyoja DI branch is the first 'Drive-In' store introduced by Mom's Touch in a regional area where demand for vehicle-based dining is high. Based on the unique 'QSR platform' competitiveness of Mom's Touch, which allows customers to enjoy burgers, chicken, and pizza all in their cars, we will rapidly expand our customer base in drive-in commercial districts where Mom's Touch has not previously entered."

This content was produced with the assistance of AI translation services.