Shinyoung Securities and Chung-Ang University Medical Center Sign Agreement to Promote a Culture of Giving

Hwang Seongyeop, CEO of Shinyoung Securities (fifth from the right), and Lee Cheolhee, Director of Chung-Ang University Medical Center (sixth from the right), are taking a commemorative photo after the business agreement ceremony. Shinyoung Securities

Shinyoung Securities announced on the 15th that it has signed a business agreement with Chung-Ang University Medical Center to promote a culture of giving.

This agreement is part of a strategic partnership between Shinyoung Securities and Chung-Ang University Medical Center aimed at not only revitalizing the culture of giving through various exchanges and collaborations, including donation trusts, but also creating sustainable social value.

A legacy donation trust is a contract entered into by a donor and a trust company for the purpose of making a donation. Once the contract is signed, the donor's assets are transferred to the trust company, and after the donor's passing, the assets are donated to the designated organization. Donors can manage their assets directly during their lifetime, and if they wish, continue to have their assets managed and donated through the trust company after their death. As such, trusts are regarded as an effective means to achieve both personal and family asset management as well as social contribution.

Shinyoung Securities has developed various models that link financial solutions with social contribution. Through this agreement, the two institutions plan to strengthen their collaboration in various areas, including revitalizing donation trusts, providing donation counseling and consulting, and conducting campaigns and educational programs to encourage giving.

Chung-Ang University Medical Center has established related systems to ensure that donors' wishes are meaningfully reflected in the use of donations for public values such as education, research, and medical care. In addition, it has operated donor appreciation programs and prepared posthumous recognition measures such as funeral support, memorial events, and naming opportunities, thereby preparing to further spread the culture of giving.

Hwang Seongyeop, CEO of Shinyoung Securities, said, "Donation trusts are the most effective means of volunteering and giving back to society," adding, "With this business agreement with Chung-Ang University Medical Center, we hope to contribute to the realization of diverse social values and further vitalize the culture of giving."

Lee Cheolhee, Director of Chung-Ang University Medical Center, said, "Planned giving to a university hospital, which is a public interest corporation, is a noble act that goes beyond the simple transfer of assets to pass on one's philosophy and values to the next generation," adding, "Through this agreement, we will establish an institutional foundation that allows donors to participate with confidence."

This content was produced with the assistance of AI translation services.