Yuhan Expands Sales Channels for Women's Probiotic 'Elena Theanine' to Pharmacies

Reflecting Consumer Demand,
Now Available in Pharmacies from September

On October 2, Yuhan Corporation announced that its premium women's probiotic health supplement, 'Elena Theanine,' has expanded its sales channels to include pharmacies.

Since its launch in January this year, Elena Theanine had only been available for purchase online. However, in response to consumer demand for offline shopping, it has been available in pharmacies since September. By entering pharmacies, consumers can now receive accurate information about Elena Theanine and personalized guidance on how to take the supplement through consultations with pharmacists.

Yuhan Corporation's premium women's probiotic health supplement 'Elena Theanine'. Yuhan Corporation

Elena Theanine is a health supplement from Yuhan Corporation that provides comprehensive care for women's vaginal health, gut health, and mental well-being. It combines UREX® probiotics, which help improve the vaginal and intestinal environment, with theanine, an ingredient known for its stress-relieving and calming effects. The product is designed to help modern women alleviate various types of stress and achieve psychological stability. Theanine, a type of amino acid found in green tea, is known to help relieve tension caused by stress.

Industry experts have noted that it is impressive for a vaginal health probiotic to also address psychological well-being, and they evaluate it as a suitable product for the growing number of consumers seeking mental health supplements.

First introduced in 2015, the Elena product line has expanded to include Elena Queen, Elena Stick, and Elena Theanine, now totaling four products. Elena was the first product in Korea to be recognized by the Ministry of Food and Drug Safety for its functionality in supporting women's vaginal health. With a strong foundation of safety and scientific evidence, the Elena product line has established a distinct competitive edge. Last year, the Elena lineup surpassed 30 billion won in sales, continuing its growth trajectory.

A Yuhan Corporation representative stated, "Elena Theanine goes beyond being a simple probiotic for vaginal health by also considering women's psychological well-being," adding, "We will continue to do our best to make Elena a beloved brand for women at every stage of life."

This content was produced with the assistance of AI translation services.