Actor Park Bogum in Hanbok... A Class of His Own [Photo]

Park Bogum wearing hanbok from Hanbokmun. Ministry of Culture, Sports and Tourism

In celebration of the upcoming Chuseok holiday, a special Hanbok collection created in collaboration between actor Park Bogum and four domestic Hanbok designers has been unveiled, aiming to showcase the beauty of Hanbok to the world.

The Ministry of Culture, Sports and Tourism announced on October 2 that it will release actor Park Bogum’s Hanbok, produced in partnership with the Korea Craft & Design Foundation, as part of the 2025 Hanbok Hallyu Collaboration Content Development Project (Hanbok Wave).

Park Bogum wearing a Hanbok from Hanbokmun. Ministry of Culture, Sports and Tourism

The Hanbok Wave project brings together talented Hanbok designers and leading Hallyu artists to develop Hanbok collections for the global stage. In previous years, actress Kim Taeri (2024), singer and actress Suzy (2023), and former figure skater Kim Yuna (2022) participated, helping to promote the elegance of Hanbok. This year, to highlight the sophistication of men’s Hanbok, Park Bogum has been selected as the first solo male model. Four domestic Hanbok companies-Dadada Hanbok, Mugwort, One Origin, and Hanbokmun-were chosen through a public contest to participate in the project.

Park Bogum wearing Hanbok from Dadada Hanbok. Ministry of Culture, Sports and Tourism

Park Bogum showcases the charm of Hanbok through four unique pieces: a Hanbok embroidered with hibiscus flowers to embody the dignity of a scholar (Dadada Hanbok); a Hanbok that reinterprets the grandeur of Goguryeo attire in a modern style (One Origin); a Hanbok inspired by the rounded sleeves of the jeogori and the pleats of the cheollik (Mugwort); and a Hanbok expressing resolute spirit based on traditional landscape paintings (Hanbokmun).

Park Bogum wearing a hanbok made of mugwort. Ministry of Culture, Sports and Tourism

To share the beauty of Hanbok with the world, the Ministry will release a video of the completed pictorial on Chuseok, October 6. The video will be displayed on digital billboards in major fashion capitals: Times Square in New York, Duomo Square in Milan, Shinjuku in Tokyo, and Citadium Caumartin in Paris. In particular, the video will be shown on the Paris Citadium Caumartin billboard until October 12.

In Seoul, the video will be screened on the Shinsegae Square billboard in Myeong-dong from Chuseok until the end of October. Additional photos from the Hanbok pictorial and interview videos will also be available on the official social media channels of the Ministry of Culture, Sports and Tourism and the Korea Craft & Design Foundation on Chuseok.

Park Bogum wearing Hanbok by One Origin. Ministry of Culture, Sports and Tourism

A physical photo book will be published as a special edition of Harper’s Bazaar Korea on October 10. The magazine will feature an interview with Park Bogum and stories about the collaboration with the designers.

Lee Jeongmi, Director of Cultural Policy at the Ministry of Culture, Sports and Tourism, stated, “The recent trend in Hallyu is the fusion of traditional culture and popular culture to create sophisticated style. We hope that, together with Hallyu star Park Bogum, the beauty of modern men’s Hanbok will become known around the world.”

This content was produced with the assistance of AI translation services.