LG Smart Cottage Scales Up Cost-Efficiency, Shakes Up the Second Home Market

From Cost-Efficiency to Energy Savings: LG's Modular Homes
New Model Priced at 100 Million Won?Half the Cost of Previous Versions

LG Electronics has announced a new model of modular housing that promises enhanced cost-effectiveness and scalability, signaling a fresh wave in the second home market. By integrating its artificial intelligence (AI) technology into home appliances and HVAC systems, LG Electronics has improved convenience while lowering the price point to around 100 million won, thereby expanding consumer options.

On October 2, LG Electronics unveiled its new modular home, the "LG Smart Cottage." The new lineup consists of two models: ▲ the open-plan single-story model (MONO Core 27) and ▲ the 16-pyeong (54㎡) split single-story model (MONO Core 54). With this launch, the company now offers a total of six variations, including single-story and two-story options, as well as 8-pyeong, 14-pyeong, and 16-pyeong models. Consumers can experience and consult about the new models at 'Yeollin Songhyeon Green Plaza' in Jongno-gu, Seoul, until November 18.

LG Smart Cottage 16-pyeong New Model Installed at 'Yeollin Songhyeon Green Plaza' in Jongno-gu, Seoul. LG Electronics

The key feature of the new models is improved cost-efficiency. The price of the 8-pyeong model is 100 million won, which is half the price of the previous Mono Plus 26 model (200 million won). To achieve this lower price, LG Electronics redesigned the housing structure. The roof, which was previously raised for better lighting, has been made flat, and the basic modules that make up the house have been standardized so that they can be connected like blocks. The 8-pyeong model is assembled from three modules, while the 16-pyeong model uses six modules. This not only reduces construction costs but also makes it easier to expand into various configurations, such as two-story models, to meet customer needs.

The interior is also equipped with essential appliances. Four types of LG Electronics AI-powered appliances-air conditioner, refrigerator, washing machine, and induction cooktop-are included, along with four types of Internet of Things (IoT) devices such as a boiler, smart switch, and door lock.

After launching the LG Smart Cottage last year, LG Electronics initially supplied it to business-to-business (B2B) clients, such as corporate training centers and campsites. Since June of this year, the company has been conducting open house tours to expand into the business-to-consumer (B2C) market. The product is attracting significant attention in the second home market due to its outstanding convenience and energy efficiency.

The appliances, HVAC systems, and IoT devices installed in the LG Smart Cottage can be conveniently controlled via the LG ThinQ app. In addition, more than 70% of the modular structure-including windows, wiring, bathrooms, and kitchen fixtures-is prefabricated before delivery, which cuts construction time in half compared to reinforced concrete methods.

According to the Korea Iron & Steel Association, the domestic modular construction market is expected to reach up to 4.4 trillion won by 2030. The global market is also experiencing rapid growth. Market research firm MarketsandMarkets predicts that the global modular construction market will grow at an average annual rate of 6.2% over the next five years, reaching 140.8 billion dollars (approximately 194 trillion won) by 2029.

Lee Hyangeun, Head of HS CX at LG Electronics, stated, "With the diverse lineup of LG Smart Cottage tailored to various lifestyles, we aim to popularize a second home culture where people can relax and enjoy life as comfortably as in their own home."

This content was produced with the assistance of AI translation services.