Hope Tree and Hope Map Campaigns
Building Public Consensus Through Street Parade

The Pan-Citizen Promotion Committee for Guri Becoming Part of Seoul (co-chaired by Lee Sangbae, Lee Chunbon, and Kwak Kyungkuk, hereinafter referred to as the Pan-Citizen Promotion Committee) announced on September 30 that it had conducted various promotional activities for the incorporation of Guri City into Seoul at the Guri Cosmos Festival held at Guri Hangang Citizen Park over three days from September 26 to 28.

The Pan-Citizen Promotion Committee for Guri Becoming Part of Seoul conducted various promotional activities for the incorporation of Guri into Seoul at the Guri Cosmos Festival held at Guri Hangang Citizen Park on the 28th. Provided by Guri City

The Pan-Citizen Promotion Committee for Guri Becoming Part of Seoul conducted various promotional activities for the incorporation of Guri into Seoul at the Guri Cosmos Festival held at Guri Hangang Citizen Park on the 28th. Provided by Guri City

View original image

During the festival, the Pan-Citizen Promotion Committee operated a promotional booth for the incorporation into Seoul together with the committees from all eight districts, actively engaging with citizens through participatory campaigns.


Citizen participation campaigns included the "Hope Tree Campaign for Incorporation into Seoul," which collected citizens' wishes for incorporation, and the "Hope Map Campaign for Incorporation into Seoul," which visually expressed the anticipated changes after incorporation.


In particular, the Hope Map Campaign, introduced for the first time this year, allowed citizens to attach hope stickers directly onto large maps of Guri City and Seoul. The resulting colorful map visually showcased citizens' expectations at a glance. The topics that received the most stickers were "alleviating traffic congestion" and "increasing the value of real estate and other assets," clearly indicating the changes citizens hope to see through incorporation into Seoul and drawing significant attention and empathy.


Additionally, on the final day of the festival, September 28, a street parade was held to promote incorporation into Seoul, attracting the attention of citizens and festival participants and receiving an enthusiastic response.



Co-chairs Lee Sangbae, Lee Chunbon, and Kwak Kyungkuk stated, "The Hope Tree and Hope Map campaigns, which citizens participated in voluntarily, were symbolic scenes that demonstrated Guri citizens' aspirations for incorporation into Seoul," adding, "We will further strengthen on-site activities together with citizens to build momentum for realizing incorporation into Seoul."

The Pan-Citizen Promotion Committee for Guri Becoming Part of Seoul has been conducting a sticker-pasting event for Guri City's incorporation into Seoul at the Guri Cosmos Festival held at Guri Hangang Citizens' Park from the 26th to the 28th. Provided by Guri City

The Pan-Citizen Promotion Committee for Guri Becoming Part of Seoul has been conducting a sticker-pasting event for Guri City's incorporation into Seoul at the Guri Cosmos Festival held at Guri Hangang Citizens' Park from the 26th to the 28th. Provided by Guri City

View original image

Meanwhile, Baek Kyunghyun, Mayor of Guri, who visited the site that day, expressed his gratitude, saying, "I deeply appreciate the passion and participation of citizens who joined the Pan-Citizen Promotion Committee for the future goal of incorporation into Seoul," and emphasized, "The interest and participation of our citizens will come together to bring about significant change for Guri City."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing