On the 29th, employees of KB Financial Group who participated in the 'Employee Plogging Day' held around Yeouido Hangang Park are taking a commemorative photo. Provided by KB Financial

On the 29th, employees of KB Financial Group who participated in the 'Employee Plogging Day' held around Yeouido Hangang Park are taking a commemorative photo. Provided by KB Financial

View original image

KB Financial Group announced on the 30th that it held an Employee Plogging Day. Plogging refers to the activity of picking up litter while walking or jogging.


This campaign, held in celebration of the company's 17th anniversary and "Korea Makeover Week," took place primarily around Yeouido, where large crowds had gathered following the weekend fireworks festival. Employees collected trash by walking the streets during a short period before work.


KB Financial Group has been consistently running everyday health management programs such as the "Employee Walking Challenge," and this campaign was also organized as part of these efforts.


Additionally, ahead of Chuseok and the international Asia-Pacific Economic Cooperation (APEC) summit, KB Financial Group is actively participating in "Korea Makeover Week," an initiative to keep local communities clean.


Following this campaign, 11 affiliates within the group will also participate in "Korea Makeover Week" by conducting environmental clean-up activities around their headquarters buildings and nearby public areas from the 29th until October 1st.



A KB Financial Group representative stated, "Just as small actions can lead to lasting change, we will continue to spark hope for many people through active social contribution activities."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing