Geumsan County Hosts 26th International K-INSAM Trade Fair... 76,815 Visitors Attend
Total Sales, Including On-Site Purchases and Contracts, Reach 719.78 Million Won
During the 2025 International K-INSAM Trade Fair, held as part of the Geumsan World Ginseng Festival, approximately 76,815 visitors attended. Total sales, including on-site purchases and contracts, were tentatively tallied at 719.78 million won.
The 2025 International K-INSAM Trade Fair took place at the Geumsan World Ginseng Festival venue over 10 days, from September 19 to 28, concluding successfully. The event served as a platform where domestic and international consumers and buyers could witness the prominence of the Geumsan K-INSAM industry and engage in meaningful business exchanges and transactions.
In particular, the event saw a noticeable increase in participation from families and younger visitors, creating a livelier atmosphere at the venue.
A wide variety of products were showcased, including red ginseng, black ginseng soap, red ginseng latte, red ginseng apple cider vinegar, ginseng bread, and ginseng liquor, drawing significant attention from attendees.
Additionally, a new product exhibition hall featuring innovative ginseng-based products tailored to the latest consumer trends was unveiled. The "K-INSAM AWARDS (National Ginseng Product Evaluation)" exhibition was also held, allowing visitors to assess the quality and market potential of outstanding products at a glance.
This trade fair went beyond simple exhibition and sales, reaffirming the brand competitiveness of Geumsan K-INSAM and its potential as an international trade commodity. Visitors were able to compare and purchase a variety of products on-site, while participating companies gained opportunities to expand their sales channels and promote their brands.
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Geumsan County and the Geumsan Ginseng & Herbal Medicine Industry Promotion Foundation stated, "The 2025 Geumsan K-INSAM Trade Fair not only showcased the competitiveness of the Geumsan K-INSAM industry, but also provided consumers with reliable and healthy food options. We will continue to enhance the event so that Geumsan can further establish itself as the world’s ginseng capital."
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