Goyang City and Messe Isang Sign First-Ever Agreement with Local Government to Promote Childbirth Encouragement

Cooperation to Operate the "Goyang City Childbirth Support Policy Promotion Center" at KOVEE Baby Fair on October 16
Lee Donghwan, Mayor of Goyang: "We Will Continue to Expand Childbirth Encouragement Policies"

Goyang Special City in Gyeonggi Province (Mayor Lee Donghwan) announced on September 29 that Messe Isang Co., Ltd. (CEO Jo Wonpyo), a leading domestic exhibition organizer, has partnered with a local government for the first time to promote childbirth encouragement and foster a healthy parenting culture.

Lee Donghwan, mayor of Goyang Special City (right), is taking a commemorative photo with Jo Wonpyo, CEO of Messe Isang Co., Ltd., a leading domestic exhibition organizer, after signing a business agreement to promote childbirth encouragement and foster a healthy parenting culture for the first time between local governments. Provided by Goyang Special City

On September 26, the two organizations signed a memorandum of understanding (MOU) at the Open Mayor's Office in Goyang City Hall and agreed to pursue a variety of collaborative initiatives to foster a pregnancy, childbirth, and parenting-friendly social atmosphere.

Through this agreement, the city will operate the "Goyang City Childbirth Support Policy Promotion Center" at the KOVEE Baby Fair, the nation’s largest childbirth and infant exhibition, to be held at KINTEX from October 16 to 19.

By operating the promotion center, the city plans to introduce support policies for pregnancy, childbirth, and parenting to expectant parents and families, and to offer a range of experiential programs with participation from relevant departments and related organizations.

Messe Isang Co., Ltd., the event organizer, will provide exhibition space and planning support, and will cooperate to ensure that Goyang City's childbirth support policies are effectively communicated to many citizens.

In particular, during the event, visitors who present the Goyang City Multi-Child e-Card, which is part of the city's flagship childbirth encouragement initiative, will receive one box of baby wipes per person.

The city expects this agreement to serve as a leading example of public-private cooperation to address the national challenge of overcoming low birth rates, going beyond simple event participation. Additionally, by connecting a variety of pregnancy, childbirth, and parenting services with local resources, the city aims to strengthen its foundation to realize "Goyang, a city that is great for raising children."

Messe Isang Co., Ltd. also sees this agreement as an opportunity to go beyond its role as a simple exhibition organizer and to fulfill its social responsibility by fostering mutual growth with the local community.

CEO Jo Wonpyo stated, "We will do our best to ensure that the Baby Fair develops into a venue for communication where citizens and the local government can share the values of childbirth and parenting, going beyond simply promoting products and services."

Lee Donghwan, mayor of Goyang Special City, said, "This agreement is a meaningful opportunity to connect families with the information and support they truly need for childbirth and parenting," adding, "We will continue to make efforts to expand childbirth encouragement policies that citizens can truly feel."

Meanwhile, Messe Isang Co., Ltd. is a leading exhibition organizer in Korea, hosting a variety of exhibitions including the KOVEE Baby Fair, the largest event in the pregnancy, childbirth, and parenting sector. As a company at the forefront of promoting a healthy parenting culture for parents and children, it plans to work with Goyang Special City to further spread a childbirth-friendly atmosphere through this agreement.

This content was produced with the assistance of AI translation services.