Participatory Hit Content Gains Popularity

Photo by Geumsan County

Photo by Geumsan County

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The "Street Radio Show," which brings laughter and music to visitors at the Geumsan World Ginseng Festival in a street filled with the scent of ginseng, is enjoying great popularity.


This year, a large LED display has been newly installed on the stage, showcasing videos that highlight the history of ginseng and the festival at a glance, thereby enhancing promotional effectiveness.


The Street Radio Show is held every day during the festival from 1 p.m. to 6 p.m. on the Ginseng Herbal Medicine Street, which is closed to vehicles.


In particular, the witty remarks of the host, spontaneous audience participation, and a variety of performances-including a saxophone ensemble, janggu percussion, samulnori, band and dance performances, magic shows, and a senior group sound-are presented without interruption. These continuous performances maximize the unique excitement and live atmosphere of street shows, earning the event a reputation as a "festival to be enjoyed together."


Photo by Geumsan County

Photo by Geumsan County

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One visitor at the scene shared, "Thanks to the radio show, I felt as if I became the star of the stage and thoroughly enjoyed myself. I discovered new charms of Geumsan's tourism, and I definitely want to visit again after the festival."



An official from the county stated, "The Street Radio Show is a uniquely participatory performance exclusive to the Ginseng Festival, serving as a venue for harmony between local residents and tourists. We will continue to expand diverse performances and experiences to further enhance the festival's distinctiveness."


This content was produced with the assistance of AI translation services.

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