Samhwa Paint Presents 2026 Color Design Strategy at Trend Seminar
Presenting Global Macro Trends
"Continuing to Share Accumulated Research"
Samhwa Paint Industrial announced on the 26th that it successfully concluded the "2026-27 SHIFT Trend Seminar" held on the 19th at POSCO Tower Yeoksam in Gangnam-gu, Seoul. The seminar was attended by around 200 participants, including professionals from the architecture and interior design industries, designers, and general consumers.
At the event, Samhwa Paint presented its 2026 CMF (Color, Material, Finish) design strategy, analyzing global macro trends and changes in lifestyle based on the "Ride the Tide" keyword, which is this year's color nuance announced on the 8th.
During the seminar, Samhwa Paint introduced the lifestyle codes that will lead 2026 as Immersive Curation, Holistic Glow, Puzzle Journey, and Echoing Longevity. The company also proposed color trends and CMF design strategies under the themes of Mirage, Odyssey, Eunoia, and Eclipse.
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Lee Sanghee, Head of the Samhwa Paint Color Design Center, stated, "We plan to continue providing customized consulting and trend proposals for our clients, based on our accumulated color research and design strategies."
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