S-OIL Wins "2025 Korea Management Awards" for Sixth Consecutive Year

No. 1 in the "Brand Strategy" Category for Six Consecutive Years
Distinctive Brand Activities and Enhanced Customer Satisfaction Drive Results

S-OIL (CEO: Anwar Al Hejazi) was ranked No. 1 in the "Brand Strategy" category for the sixth consecutive year at the "2025 Korea Management Awards," hosted by the government-affiliated think tank, the Industrial Policy Research Institute.

At the '2025 Korea Management Awards,' Lee Youngho, Head of Sales Strategy at S-OIL (right), and Kim Youngki, President of the Industrial Policy Research Institute, are posing for a commemorative photo. Provided by S-OIL

The "Korea Management Awards" is a prestigious award program that annually selects companies that have enhanced their competitiveness through creative leadership and distinctive brand activities, based on a rigorous evaluation by experts.

S-OIL was recognized for its continuous marketing innovation and achievements, built on a differentiated brand identity.

Under its mid-to-long-term brand policy, S-OIL has pursued systematic brand management and integrated marketing activities with the goal of becoming a top-tier brand and the No. 1 market player. The company has consistently driven marketing innovation based on its quality philosophy of "Good Oil."

This year, in particular, the advertising campaign "Let's Go Together for a Better Tomorrow! GooDoil Can Do it" delivered the company's future vision, the "Shaheen Project," through unique 3D animation techniques.

Additionally, S-OIL's official YouTube channel has released short-form content featuring the character "GooDoil" once a week, reaching a cumulative 300 million views this year.

S-OIL has also continued to enhance customer satisfaction through brand building, card marketing, promotions, and service and quality management, leveraging its network of over 2,500 gas stations and charging stations and 4.5 million membership members.

The company offers a bonus card with industry-leading point accumulation benefits, the "Quick Refueling" service and easy gas station search via the "MY S-OIL App," the quality assurance program "Mideumgadeuk Gas Station," and operates a dedicated service team called "YES Team."

Furthermore, S-OIL is expanding its gas stations into lifestyle convenience platforms by collaborating with Mega Coffee, Emart24, Washing Day, and others.

An S-OIL representative stated, "This award is the result of our ongoing innovation to achieve high customer satisfaction through differentiated brand strategies that align with current trends. We will continue striving to become the most competitive energy and chemical company."

This content was produced with the assistance of AI translation services.