Credit Union "GYIYI Check Card" Surpasses 150,000 Issuances in Just 13 Months Since Launch

Benefits Focused on Popular Categories for the Jalpa Generation:
Convenience Stores, Coffee Shops, Shopping, and Subscriptions
Variety of Card Designs Featuring the Credit Union Mascot "Eobuba"
Drives Popularity Among Young Consumers

The National Credit Union Federation of Korea announced on September 24 that the "Credit Union GYIYI Check Card" surpassed 150,000 cumulative issuances just 13 months after its launch.

The "GYIYI Check Card" is designed to provide tangible benefits at merchants frequently used by the "Jalpa Generation"-a newly coined term referring to the digitally savvy Generation Z and Generation Alpha. In particular, the card has received a strong response because all benefits are applied uniformly as long as the cardholder spends at least 100,000 won in the previous month.

The benefits are simple yet practical. Customers who meet the previous month's spending requirement receive 70 won cashback for each transaction between 700 won and less than 7,000 won, and 700 won cashback for each transaction of 7,000 won or more at eligible merchants. Each benefit can be applied up to seven times per category per month. New cardholders can enjoy the same benefits regardless of their previous month's spending until the end of the month following their card issuance.

The eligible merchants are divided into six categories: convenience stores (GS25, CU, 7-Eleven, Emart24), coffee shops (Starbucks, Twosome Place, Mega Coffee, Paik's Coffee, Compose Coffee, Ediya), shopping (Coupang, Musinsa, Zigzag, Daiso, Olive Young), simple payment services (Samsung Pay, Naver Pay, Kakao Pay), subscription services (Netflix, YouTube Premium, Disney Plus, TVING), and KakaoTalk Gift. This structure closely reflects the consumption habits of young consumers. However, some merchants may have restrictions depending on whether the payment is made online or offline, so customers should refer to the product description for detailed conditions.

The availability of various card design options is also cited as a reason for its popularity. There are three designs in total, including one featuring the Credit Union’s mascot "Eobuba" and others with emoticon designs tailored to the Jalpa Generation, reflecting the tastes of younger customers.

Kim Jongsu, Head of Credit Management at the National Credit Union Federation of Korea, said, "The card’s popularity stems from its benefits, which are closely tied to the daily lives of the Jalpa Generation," adding, "We will continue to introduce various customized benefits to further enhance member satisfaction."

This content was produced with the assistance of AI translation services.