"Give the Gift of Purity This Chuseok"... Korea's First Single Malt Lager

[Chuseok Gift] HiteJinro "Terra Single Malt Edition"
Includes Eight 355ml Terra Single Malt Cans and One Exclusive 425ml Glass
Made with 100% Pure Malt from Tasmania, Australia for Authentic Ingredients

HiteJinro's Chuseok holiday gift set is the "Terra Single Malt Edition," designed to align with the value-driven consumption trend. This gift set includes eight 355ml cans and one exclusive 425ml glass. As consumer patterns increasingly focus on health and environmental considerations, demand for premium foods such as organic and additive-free products is rising. In response to this trend, HiteJinro has enhanced the value of purity by offering the "Terra Single Malt Edition"-a limited-edition product released only once a year-as a gift set.

Terra Single Malt Edition Gift Set.
Photo by HiteJinro

The "Terra Single Malt Edition" is Korea's first single malt lager, brewed using only pure malt grown on Tasmania Island in Australia. More than 40% of the island is designated as a UNESCO World Natural Heritage site, making it a globally recognized pristine area. The barley used as a raw material is cultivated in this environment, giving the limited-edition beer both rarity and authenticity. In addition, the single-variety "ELLA hop" from Tasmania is added, creating a smooth and fragrant floral aroma.

Notably, last month Terra became the first Korean beer to receive certification for four consecutive years from the world-renowned certification body "NON-GMO PROJECT," proving that it uses only non-genetically modified malt in its original form. The Terra Single Malt Edition Gift Set will be available at major supermarkets nationwide.

Oh Sungtaek, Executive Director of Marketing at HiteJinro, stated, "Recently, even in holiday gifts, the consumption trend is shifting toward emphasizing values such as environmental protection, health, and sustainability." He added, "We hope you have a special Chuseok with your loved ones through the Terra Single Malt Edition Gift Set, which embodies our brand philosophy of authenticity in ingredients and the value of purity."

This content was produced with the assistance of AI translation services.