[Today's New Product] Jipyeong Launches Its First Premium Distilled Soju "Jipyeong Soju"

A Blend of Three Grains: Rice, Barley, and Sorghum

Jipyeong announced on September 23 that it has launched its premium distilled soju, "Jipyeong Soju."

"Jipyeong Soju" is characterized by its blend of three grains-rice, barley, and sorghum-each distilled to highlight their unique qualities. The initial aroma delivers the spiciness of sorghum, the mid-palate features the nutty flavor of barley, and the finish is marked by the clean, smooth texture of rice, creating a complex and layered taste. Jipyeong explained that it spent two years researching distillation temperatures and times to achieve this layered flavor profile.

Jipyeong Soju. Jipyeong

"Jipyeong Soju" is available in a 375ml bottle with an alcohol content of 25%. The packaging visually represents the harmony of the three grains with curved lines, offering a modern reinterpretation of traditional Korean curves. The price is 13,000 won.

A Jipyeong representative stated, "'Jipyeong Soju' aims to open a new horizon for Korean spirits through its multi-layered flavors and sophisticated distillation techniques." The company added, "We will continue to introduce products that embody Jipyeong's brewing philosophy across various categories of Korean alcohol, including Makgeolli, and take the lead in promoting Korean spirits in the global market."

This content was produced with the assistance of AI translation services.