BalanceHero Wins Fintech Grand Prize at India's ET NOW Best Tech Brands Awards
Highly Praised for Reliable Financial Services Enabled by AI-Based Alternative Credit Scoring (ACS) System
BalanceHero announced on September 23 that it has received the Fintech Grand Prize at India’s "ET NOW Best Tech Brands Awards 2025."
The ET NOW Best Tech Brands Awards is a prestigious recognition that selects and honors leading technology companies and brands driving innovation and industrial development in India. The fintech category is awarded based on a variety of quantitative and qualitative evaluation criteria, including technological innovation and social impact.
Lee Cheolwon, CEO of BalanceHero (left), is posing for a commemorative photo while receiving an award. BalanceHero
View original imageBalanceHero was highly praised for its proven growth and for providing reliable financial services to India’s financially underserved population through its artificial intelligence (AI) and data-driven alternative credit scoring (ACS) system.
Following this award, BalanceHero plans to further strengthen partnerships with local financial companies in India and continuously expand financial accessibility and fairness, centered on its AI credit evaluation engine platform.
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A BalanceHero representative stated, "The company’s AI credit evaluation technology leading to actual business performance and user trust was a key factor in winning this award," adding, "We will continue to strengthen partnerships with local financial firms in India and grow as an innovative company fulfilling our social responsibilities."
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