[Today's New Product] Korea Philip Morris Launches 'TEREA Riviera Pearl' Exclusively for IQOS ILUMA

A Vibrant Flavor Unleashed When the Capsule Is Crushed
TEREA Capsule Lineup Expands to Six Varieties

Korea Philip Morris has announced the launch of the TEREA Riviera Pearl, a tobacco stick exclusively for the IQOS ILUMA series, on September 22, 2025.

TEREA Riviera Pearl is a new addition to the capsule lineup within the TEREA portfolio. It features a cool taste at first, which transforms into a refreshing and vibrant flavor when the capsule is crushed. Along with the existing TEREA Oasis Pearl, this product targets adult smokers who prefer a harmonious blend of coolness and unique flavors delivered through a capsule.

With this launch, the TEREA capsule product lineup has expanded to a total of six varieties. Korea Philip Morris aims to satisfy a wide range of consumer preferences and tastes by expanding the portfolio of TEREA, the leading brand in domestic heated tobacco product sales.

Alongside the new product launch, the TEREA package design will also be renewed. While maintaining the existing premium design philosophy, a more sophisticated design has been applied. The new design will be gradually introduced across all TEREA products.

A representative from Korea Philip Morris stated, "TEREA Riviera Pearl is a new capsule product with a cool flavor, introduced for the first time in a while. It is optimized for consumers who desire both refreshment and vibrancy," adding, "It will be an attractive option not only for existing IQOS ILUMA users but also for adult smokers seeking new experiences."

This content was produced with the assistance of AI translation services.