LEGO Group Launches "LEGO Ideas Willy Wonka and the Chocolate Factory" Set

Inspired by the 1971 film "Willy Wonka and the Chocolate Factory"

LEGO Group announced on September 22 that it has launched the new "LEGO Ideas Willy Wonka and the Chocolate Factory" set through a partnership with Warner Bros. Discovery Global Consumer Products.

This product is themed after the classic 1971 film "Willy Wonka and the Chocolate Factory," which was released in Korea under the title "Chocolate Heaven." Developed through "LEGO Ideas," a platform where fans' creations become official products, the set uses a total of 2,025 bricks to recreate the movie's iconic chocolate factory.

'LEGO Ideas Willy Wonka and the Chocolate Factory' image. LEGO Group

Opening the secret door reveals Willy Wonka's office and the Oompa Loompas' workshop, and turning the dial creates the effect of a flowing chocolate waterfall. The set also features unique dessert-themed plants, such as teacup plants and candy cane trees.

The set includes nine minifigures, such as Willy Wonka, Charlie Bucket, Grandpa Joe, and the Oompa Loompas. The Augustus Gloop minifigure can be assembled with a chocolate-smeared face. In addition, five golden ticket-shaped bricks are included, allowing fans to display the iconic scene of the main characters riding the Wonkatania boat down the chocolate river.

The set is priced at 299,900 won and is available at official LEGO Stores nationwide, both online and offline.

A LEGO Group representative said, "We hope you enjoy rediscovering the chocolate factory filled with childhood memories and wonder as a LEGO set."

This content was produced with the assistance of AI translation services.