Shinhan Bank Forms Strategic Partnership with 11th Street to Develop Specialized Financial Products

Shinhan Bank announced on the 18th that it has entered into a strategic partnership with 11th Street to develop specialized financial products.

On the 17th, at the Shinhan Bank headquarters located in Jung-gu, Seoul, Jeong Sanghyuk, President of Shinhan Bank (left), and Park Hyunsu, CEO of 11th Street, are posing for a commemorative photo during the business agreement ceremony to promote the linkage project between financial and shopping services. Provided by Shinhan Bank

In connection with this, the two companies signed a "strategic business agreement for the linkage of financial and commerce services" at the Shinhan Bank headquarters in Jung-gu, Seoul, the previous day.

Through this agreement, the two companies plan to cooperate in several areas, including the development of financial products specialized for 11th Street, the implementation of joint online and offline marketing, and the expansion of the 11Pay simple payment service business.

In particular, Shinhan Bank will expand its account-based simple payment service on the 11th Street platform and provide specialized products such as exclusive partnership accounts. In addition, the companies will promote joint marketing initiatives, such as exclusive installment savings products for 11th Street, utilizing both platforms.

A Shinhan Bank official stated, "Through this agreement, we will combine the strengths of Shinhan Bank and 11th Street to provide customers with innovative and differentiated experiences," adding, "We will continue to expand our business so that customers can easily access financial services in their daily lives by linking with lifestyle-oriented shopping platforms."

This content was produced with the assistance of AI translation services.