Goheung County Achieves 1 Billion KRW in Hometown Love Donations This Year

First in Jeonnam... 1.8 Times Growth Over Last Year
"Impact of High-Quality Return Gifts from Pristine Goheung"

Goheung County in Jeonnam Province (Governor Gong Youngmin) announced that as of September 18, the cumulative amount of hometown love donations, which has been promoted since the beginning of this year, has surpassed 1 billion KRW.

This is the first such achievement in Jeonnam Province and represents a 1.8-fold increase compared to the same period last year.

On the 18th, Gong Youngmin, the governor of Goheung County (sixth from the left), is taking a commemorative photo at the county office's Uju Hall to celebrate the achievement of accumulating 1 billion KRW in hometown love donations, the first in Jeonnam Province. Provided by Goheung County

The county operates a comprehensive participation system that covers all channels, including online, offline, and private platforms. For online donations, the 'Hometown Love eum' platform offers a simple donation process. Offline, donations can be made at branches of Nonghyup Bank and local agricultural cooperatives nationwide. On private platforms, participation is enabled through member authentication via WeGive and Wello.

Additionally, the county is boosting repeat and new donation rates by hosting a Chuseok holiday event and operating a one-stop consultation desk that integrates reception, confirmation, return gifts, and inquiries.

In particular, the high-quality return gifts from pristine Goheung have played a significant role in attracting donors. Goheung's specialty products such as yuzu, pomegranates, dried seaweed, kelp, and Korean beef are recognized for their quality nationwide. By collaborating with vendors on the Goheung Mall platform, the county provides fresh and trustworthy return gifts, enhancing the clean brand image and contributing to increased income for local farmers and fishers.

Governor Gong Youngmin stated, "The achievement of being the first in Jeonnam Province to reach 1 billion KRW was made possible by the goodwill of many people. We will repay this support with convenient procedures, clear benefits, and transparent execution, and do our utmost to establish a sustainable donation culture."

Building on this achievement, the county plans to accelerate efforts to reach its year-end goal of 2 billion KRW, expand designated donations, and strengthen the transparent disclosure of fund projects to ensure a virtuous cycle of trust and participation.

This content was produced with the assistance of AI translation services.